Research on Financial Risk Management of E-commerce Enterprises in the Era of Big Data

Abstract

The wide application of big data and the rapid development of e-commerce are constantly changing the business model and financial management model of enterprises.In the era of big data, the electronic invoices, online orders, purchases, wages, cash flow, electronic taxation and other operating data and financial data of electronic enterprises and business enterprises will be more transparent, and enterprise financial management is facing intelligent opportunities and challenges. The application of artificial intelligence technology in e-commerce companies in the era of big data puts forward higher requirements on the comprehensive capabilities of corporate financial personnel and financial management processes. This article conducts an in-depth analysis of the financial management risks of e-commerce enterprises in the current big data environment, and further studies the application of big data in the financial risk management of e-commerce enterprises in the era of big data, risk factors, the quality of financial personnel, business process reengineering and other key issues, Expounds the relationship between big data and financial risk management, analyzes and summarizes the financial risk management strategies adopted by e-commerce companies, builds the overall structure of the big data analysis platform for e-commerce companies, and effectively improves e-commerce companies’ response to financial risks Ability and enhance the company's market competitiveness.