The Research of Walmart Global Expansion

Qiwei Shen
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Abstract

Purpose: To entering into the international market successfully, the company ought to do all-round and in-depth research. This paper aims to study the process of Walmart’s global expansion and find the solutions to solve the relevant risks. Design/Methodology/Approach: In-depth interviews with 5 persons were conducted to collect their rankings of social media sites and the reasons for visiting each of the sites.
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沃尔玛全球扩张研究
目的:为了成功进入国际市场,公司应该做全面深入的研究。本文旨在研究沃尔玛全球扩张的过程,并寻找解决相关风险的方法。设计/方法/方法:对5个人进行深度访谈,收集他们对社交媒体网站的排名以及访问每个网站的原因。
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