Aspects of Permission Marketing

Abstract

It’s time for the Romanian organizations to know what foreign companies have found along time. Without innovation, a company cannot survive! The innovation index is different from a sector to another, achieving, for example, even 100% in the field of read-made clothes. Innovation is like a breath of oxygen in a world which becomes extremely exigent and materializes in a new solution from any point of view (technological constructive, creative, organizational etc.), an improvement without pretending to be unique, which the companies throw on the market to ensure success and their chances in future. Although innovation is something more than staying on the spot, but it must be also mentioned the fact that more than half of innovations do not enjoy success.