On the Strategies of Visual Design and Competition of Chinese Tableware Brands

Abstract

As China promotes the continuous process of opening-up and expands its influence, people around the world now accept and recognize Chinese culture. An increasing number of foreign products and brands enrich the life of Chinese people, and Chinese brands and products are also expected to shine brilliantly on the world stage and tap into the world market, so as to grace the world with their unique charm. Based on the tableware designed by Chinese original brands, this paper analyzes patterns, market and existing products of current tableware, provides design and competition strategies for Chinese tableware brands by taking the example of tableware pattern design.