T. V. Avraamova, O. Tkacheva, S. Ermakova, N. Khvatova
{"title":"Features of marketing in healthcare (The example of medical tourism for the older adults)","authors":"T. V. Avraamova, O. Tkacheva, S. Ermakova, N. Khvatova","doi":"10.37586/2686-8636-3-2021-332-335","DOIUrl":null,"url":null,"abstract":"The article discusses the directions of marketing in the field of healthcare, the essence of medical marketing, analyzes the distinctive features of marketing of medical tourism in older age. Based on the data from the literature and the results of our own research, the article concludes that marketing in medical tourism in the Russian Federation is in its infancy, a purposeful and consistent work is required to develop this area.","PeriodicalId":256357,"journal":{"name":"Russian Journal of Geriatric Medicine","volume":"659 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Russian Journal of Geriatric Medicine","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37586/2686-8636-3-2021-332-335","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
The article discusses the directions of marketing in the field of healthcare, the essence of medical marketing, analyzes the distinctive features of marketing of medical tourism in older age. Based on the data from the literature and the results of our own research, the article concludes that marketing in medical tourism in the Russian Federation is in its infancy, a purposeful and consistent work is required to develop this area.
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