{"title":"Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy","authors":"Thomas Hörner","doi":"10.1007/978-3-658-40551-9","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":288880,"journal":{"name":"Advertising Impact and Controlling in Content Marketing","volume":"13 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advertising Impact and Controlling in Content Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-658-40551-9","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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