Research on User Consumption Need for Car Seat Based on Internet Questionnaire

Abstract

Based on the characteristics and rules of consumers’ behaviors, this paper takes the consumers of automobile safety seats as the research objects, carries out the empirical research on cognition and purchase intention of automobile safety seats, and conducts the survey based on internet questionnaire. Through the analysis of the survey results, it is found that consumers are more sensitive to the price of automobile safety seats, and they pay attention to the brand effect when buying safety seats. Prices, performance, comfort, and understanding are the main factors that restrict consumers’ purchase of car seats. This paper puts forward suggestions on products innovation and development based on the research conclusions. Keywords—market survey; car seat; purchase demand; user research