Islamic Business Ethics on Customer Retention

Abstract

— The aim of this research is to test the effect of islamic business ethics that consist of unity/tauhid, equilibrium, free will, responbility, and truth towards customer retention of BMT UGT Sidogiri Cabang Tanah Merah Bangkalan. This research was conducted with an associative quantitative approach. Number of samples that used in this research is 98 respondents which came from active members 2018-2019 period and used accidental sampling technique. This research used a questionnaire that calculates with a likert scale and analyzed with SPSS 20. The result of this research shows that overall business ethic variable has a positive effect and significant to customer retention. Based on the partial test result business ethic variable has a positive effect and significant to customer retention of BMT UGT Sidogiri Cabang Tanah Merah Bangkalan. As for based on the coefficient of determination test’s result, shows that business ethic variable have a big impact as big as 33,2% on loyalty of customer retention variable.