Executive Mission of Cultural Hand Crafts in Upper Egypt: Advertising and Promotion

Abstract

The Paper aims at determining the role of the media in highlighting the role of artisan artist and presenting his issues by presenting his works. Also to discuss the role of the media in helping the taste of research, knowledge and visual culture and the role of the media in increasing the popularity and mass density which is one of the most important elements of the success of the exhibitions and the necessity of accompanying the exhibitions. The Research recommended the establishment of media programs based on a series of steps to promote and publicize the products. The media plans include artistic art issues and the need to increase media coverage programs in exhibitions, salons and trade fairs. U r t seminars need to choose the optimal means for advertising and product advertising and requirements and to develop the mechanisms for the design of advertisement according to the promotional mix, which is one of the components of the marketing mix.