{"title":"Research on mobile readers' continuance intention: A reading type perspective","authors":"Xiao Jiang","doi":"10.1109/ICEBE.2015.56","DOIUrl":null,"url":null,"abstract":"Readers' continuance use is the basis for the development of mobile reading. This paper conducted an empirical research on mobile readers' continuance intention. The mobile readers are categorized into four groups: information readers, culture readers, recreation readers and research readers. Structural equation modeling is employed to empirically identify the factors that influence the main three types of mobile readers' continuance intention. The results show that, the factors and their significance are different in the three types of reader groups.","PeriodicalId":153535,"journal":{"name":"2015 IEEE 12th International Conference on e-Business Engineering","volume":"25 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2015-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2015 IEEE 12th International Conference on e-Business Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICEBE.2015.56","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Readers' continuance use is the basis for the development of mobile reading. This paper conducted an empirical research on mobile readers' continuance intention. The mobile readers are categorized into four groups: information readers, culture readers, recreation readers and research readers. Structural equation modeling is employed to empirically identify the factors that influence the main three types of mobile readers' continuance intention. The results show that, the factors and their significance are different in the three types of reader groups.
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