{"title":"Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design","authors":"Ryan Dew, Asim Ansari, Olivier Toubia","doi":"10.1287/mksc.2021.1326","DOIUrl":null,"url":null,"abstract":"The authors develop a decision support system for design and branding based on a multimodal variational autoencoder that merges image, text, and ratings data.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"17","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2021.1326","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 17
Abstract
The authors develop a decision support system for design and branding based on a multimodal variational autoencoder that merges image, text, and ratings data.
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