The Role of Souvenir in Tourism Indonesia: a Thematic Review

Akuntansi dan Keuangan, Melany, Sudarmiatin
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Abstract

This systematic literature review aims to explore the relationship between souvenir and tourism. The review identified 20  relevant studies published between 2012 and 2023, which were analyzed using a thematic approach. Thematic analysis is a useful method for identifying and analyzing themes and patterns in qualitative data related to souvenirs and tourism. The findings suggest that souvenir serve as important symbols of identity and culture, promoting cultural exchange and understanding between different groups of people, and contributing to the preservation and promotion of local heritage and traditions. And the recommendation for future research could develop more effective strategies for promoting sustainable souvenir consumption practices.
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纪念品在印尼旅游业中的作用:专题回顾
本文旨在探讨纪念品与旅游的关系。该综述确定了2012年至2023年间发表的20项相关研究,并使用主题方法对其进行了分析。主题分析是识别和分析与纪念品和旅游有关的定性数据的主题和模式的有用方法。研究结果显示,纪念品是身分和文化的重要象征,有助促进不同族群之间的文化交流和了解,并有助于保存和推广本地遗产和传统。并建议未来的研究可以制定更有效的策略,以促进可持续的纪念品消费行为。
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