Humor Creation Strategy in Political Communication of Indonesian Millenial Generation

Abstract

Student demonstrations that took place in September 2019 presented new facts about political movements of students in Indonesia. In expressing their criticism, the students used unique dictions, tickling, and even tend to humor. From this background, an idea emerged to conduct a study of how the strategy of creating humor in the political communication of Indonesian millennial generation. This research is a type of qualitative research with a content analysis approach. A total of 30 data found were then analyzed using an interactive analysis model consisting of data collection, data reduction, data presentation, and verification or drawing conclusions. The results obtained from this study are that the strategy of creating humor on poster aspirations of students is pursued in two ways, namely through the exploration of themes and language games. At the thematic level, students related themes which were closely related to the surrounding teenage life, such as love, music, teenage lifestyle, pornography, and lecture activities. Meanwhile, aspects of language play found were dominated by sound similarities and metaphors.