{"title":"NO AD BLOCKERS FOR OLD MEN? DEMOGRAPHIC EVIDENCE FOR AD BLOCKER USAGE FROM GERMANY","authors":"V. Stallone","doi":"10.33965/icwi2019_201913c023","DOIUrl":null,"url":null,"abstract":"Web users are turning to ad blockers to avoid ads because they perceive them as an invasion of privacy, as annoying or as slackening their internet browsing experience. There has been significant research into factors driving ad blocker adoption. In this paper, the author will highlight significance correlation between ad blocker usage and age. The author conducted an online survey and built two groups, ad blocker users and non-users. When checking for significant differences in the demographic data, the author has found significant difference in the age of ad blocker users.","PeriodicalId":270658,"journal":{"name":"Proceedings of the 18th International Conference on WWW/Internet 2019","volume":"52 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 18th International Conference on WWW/Internet 2019","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33965/icwi2019_201913c023","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
Web users are turning to ad blockers to avoid ads because they perceive them as an invasion of privacy, as annoying or as slackening their internet browsing experience. There has been significant research into factors driving ad blocker adoption. In this paper, the author will highlight significance correlation between ad blocker usage and age. The author conducted an online survey and built two groups, ad blocker users and non-users. When checking for significant differences in the demographic data, the author has found significant difference in the age of ad blocker users.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
