EMPOWERING MSMES THROUGH THE USE OF DIGITAL MARKETING IN IMPROVING HALAL PRODUCTS AND TOURISM IN THE CITY OF LHOKSEUMAWE

D. Damanhur, I. Ichsan, Ahmad Fauzul Hakim Hasibuan, Syarifah Ridani Alifah, Dina Nurmalita Sari
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引用次数: 1

Abstract

Souvenir business is a business that has been running in Lhokseumawe City from several decades back, tourist interest in merchandise and souvenirs when visiting Aceh province, especially Lhokseumawe city is a special attraction when shopping. This city is a vital route of distribution and trade in Aceh. But this has not been supported using technology in the development of digital marketing management. The solution to partner problems is by fostering business management, developing human resources, conducting coaching regarding the promotion of partner products, motivating employees and mastering technology. The outputs in this service for the year are: 1. Draft Scientific Publications in the Journal of Community Service Darma Bakti Teuku Umar 2. Serambi Indonesia Mass Media Articles 3. Increasing Partner Capabilities by Optimizing Digital Marketing.
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通过使用数字营销来改善lhokseumawe市的清真产品和旅游业,从而增强中小企业的能力
纪念品生意是从几十年前开始在Lhokseumawe市经营的生意,游客在访问亚齐省时对商品和纪念品感兴趣,尤其是Lhokseumawe市是购物时的特别景点。这座城市是亚齐地区重要的分销和贸易路线。但这并没有得到技术在数字营销管理发展中的支持。解决合作伙伴问题的方法是加强企业管理,开发人力资源,对合作伙伴产品的推广进行指导,激励员工,掌握技术。该服务年度的输出如下:社区服务Darma Bakti Teuku Umar杂志科学出版物草案2。Serambi印度尼西亚大众传媒文章3。通过优化数字营销提高合作伙伴的能力。
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