Research on the Advantage Strategy of Social Network Big Data in Marketing

Abstract

In the era of social network big data, marketing will indeed face many opportunities and opportunities, which will maximize the business and sales interests of enterprises, but at the same time, it will also face many challenges and risks, such as information security risks. To eliminate these hidden dangers, seize the opportunity and turn the challenge into opportunity, so that enterprises can effectively use social network big data, and make its value in marketing effectively play. Based on the analysis of the current situation of social network big data in marketing, this paper puts forward the research on the advantages of social network big data in marketing. Through the investigation and analysis of 180 marketing personnel and consumers, as well as the comparative analysis of data after using social network big data in marketing, this paper discusses and analyzes the results, and puts forward the advantages and Strategies of social network big data in marketing, which provides guarantee for the development of marketing. The research in this paper is of great significance for the further integration and development of the two, to find problems and to put forward constructive suggestions on the application strategy of social network big data in marketing.