Liang-Jie Zhang, Lurng-Kuo Liu, D. Xie, James S. Lipscomb, Qun Zhou
{"title":"A per-object-granularity tracking mechanism for interactive TV viewership estimation and program rating","authors":"Liang-Jie Zhang, Lurng-Kuo Liu, D. Xie, James S. Lipscomb, Qun Zhou","doi":"10.1109/MMSE.2002.1181601","DOIUrl":null,"url":null,"abstract":"TV program rating provides television programmers and commercial advertisers an estimate of audience size and composition and are a barometer of peoples' viewing habits. We introduce a digital TV commerce solution powered by HotMedia TV. We propose a method and system for TV audience estimates and program rating using a per-object-granularity tracking mechanism for interactive TV content tracking. The major components of the proposed tracking architecture are an interactive TV content creation tool, a tracking information delivery framework, an interactive TV content receiver and tracking servers. Our mechanism enables a broadcast station or a rating agency to automatically perform tracking functions in real time, based on viewer's action as well as on the content of audiovisual programming.","PeriodicalId":201661,"journal":{"name":"Fourth International Symposium on Multimedia Software Engineering, 2002. Proceedings.","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2002-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fourth International Symposium on Multimedia Software Engineering, 2002. Proceedings.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/MMSE.2002.1181601","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
TV program rating provides television programmers and commercial advertisers an estimate of audience size and composition and are a barometer of peoples' viewing habits. We introduce a digital TV commerce solution powered by HotMedia TV. We propose a method and system for TV audience estimates and program rating using a per-object-granularity tracking mechanism for interactive TV content tracking. The major components of the proposed tracking architecture are an interactive TV content creation tool, a tracking information delivery framework, an interactive TV content receiver and tracking servers. Our mechanism enables a broadcast station or a rating agency to automatically perform tracking functions in real time, based on viewer's action as well as on the content of audiovisual programming.
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