J. F. F. Gascón, J. Rodríguez, P. Bernal, Mónica Muñoz González
{"title":"Social media use of fast food companies","authors":"J. F. F. Gascón, J. Rodríguez, P. Bernal, Mónica Muñoz González","doi":"10.23919/CISTI.2017.7976027","DOIUrl":null,"url":null,"abstract":"The following article outlines the online activity and social presence of chosen world leading fast food restaurants: McDonald's, KFC, Burger King and Pizza Hut. The analysis was done to examine how these companies use social media as a mean of engaging with their customers and how successful they are in doing so. The results show social media create meaningful insights and benchmarks for businesses and allow promoting a variety of activities.","PeriodicalId":345129,"journal":{"name":"2017 12th Iberian Conference on Information Systems and Technologies (CISTI)","volume":"159 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2017 12th Iberian Conference on Information Systems and Technologies (CISTI)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.23919/CISTI.2017.7976027","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
The following article outlines the online activity and social presence of chosen world leading fast food restaurants: McDonald's, KFC, Burger King and Pizza Hut. The analysis was done to examine how these companies use social media as a mean of engaging with their customers and how successful they are in doing so. The results show social media create meaningful insights and benchmarks for businesses and allow promoting a variety of activities.
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