{"title":"Pushing Notifications as Dynamic Information Design","authors":"Ganesh Iyer, Z. Zhong","doi":"10.1287/mksc.2021.1305","DOIUrl":null,"url":null,"abstract":"We study the dynamic information design problem of a firm seeking to influence consumer checking behavior by designing push notifications.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"407 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2021.1305","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
We study the dynamic information design problem of a firm seeking to influence consumer checking behavior by designing push notifications.
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