{"title":"Consumer Acceptance and Preference for Winter Rose® Poinsettia (Euphorbia pulcherrima L.) Used as Cut Flowers","authors":"C. Coker, P. Knight, B. Posadas, R. Ely","doi":"10.25081/jfcls.2021.v7.6994","DOIUrl":null,"url":null,"abstract":"The Winter Rose® family of poinsettias (Paul Ecke Poinsettia Ranch) has been identified as a suitable poinsettia for use as a cut flower. With curly bracts that resemble rose petals, they may add welcome variety to florists’ holiday repertoire. Winter Rose® poinsettias are now available in cultivars of varying color. They are considered late season poinsettias, requiring nine and a half weeks to mature and come into full color from cuttings. The objective of this study was to determine consumer preference for Winter Rose® poinsettia as a cut flower. Consumers preferred the cultivar Winter Rose® ‘Dark Red’ over ‘Deep Pink’, ‘White’, and ‘Marble’ in order of preference. Consumers indicated a willingness to pay approximately $14.00 for an arrangement consisting of six poinsettia stems.","PeriodicalId":197637,"journal":{"name":"Journal of Floriculture and Landscaping","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Floriculture and Landscaping","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.25081/jfcls.2021.v7.6994","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The Winter Rose® family of poinsettias (Paul Ecke Poinsettia Ranch) has been identified as a suitable poinsettia for use as a cut flower. With curly bracts that resemble rose petals, they may add welcome variety to florists’ holiday repertoire. Winter Rose® poinsettias are now available in cultivars of varying color. They are considered late season poinsettias, requiring nine and a half weeks to mature and come into full color from cuttings. The objective of this study was to determine consumer preference for Winter Rose® poinsettia as a cut flower. Consumers preferred the cultivar Winter Rose® ‘Dark Red’ over ‘Deep Pink’, ‘White’, and ‘Marble’ in order of preference. Consumers indicated a willingness to pay approximately $14.00 for an arrangement consisting of six poinsettia stems.
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