From Memes to Logos

Jane Juffer
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Abstract

This chapter analyzes the popular game Roblox, which also serves as the basis for community building. However, in the Roblox world, kids’ movements through the various game spaces are frequently interrupted by images of the consumer world, such as fast-food signs and branded logos. While the movement is somewhat similar to the Minecraft world, consumerism shapes a different kind of space for kids’ expressions.
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从表情包到商标
本章分析了热门游戏Roblox,这也是社区建设的基础。然而,在《Roblox》世界中,孩子们在各种游戏空间中的活动经常被消费者世界的图像打断,比如快餐标志和品牌标志。虽然这个运动有点类似于《我的世界》的世界,但消费主义为孩子们的表达塑造了一种不同的空间。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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