The Mainstream Cult of Fifty Shades of Grey: Hailing Multiple Women Audiences

Dana Och
{"title":"The Mainstream Cult of Fifty Shades of Grey: Hailing Multiple Women Audiences","authors":"Dana Och","doi":"10.1093/CCC/TCZ017","DOIUrl":null,"url":null,"abstract":"\n Fifty Shades of Grey (FSOG) is argued to be a female-focused mainstream cult film that deliberately fosters a simultaneity of viewing modes. This multiple address highlights how the lauded qualities of cult texts are standard in feminine narratives that need to appeal to a large cross section of women. Cult discourse still depends on misogyny and masculinized distinction even when the mainstream mode seems to break down gendered fandom. Contradictions emerge because cult was traditionally defined against the mindless consuming of women. However, the cultish consumption patterns for FSOG are deliberately fostered by merchandising strategies. Thus, the same element that shows cult tendencies is used to denigrate the film as the antithesis of cult: women as consumers.","PeriodicalId":300302,"journal":{"name":"Communication, Culture and Critique","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication, Culture and Critique","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1093/CCC/TCZ017","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

Fifty Shades of Grey (FSOG) is argued to be a female-focused mainstream cult film that deliberately fosters a simultaneity of viewing modes. This multiple address highlights how the lauded qualities of cult texts are standard in feminine narratives that need to appeal to a large cross section of women. Cult discourse still depends on misogyny and masculinized distinction even when the mainstream mode seems to break down gendered fandom. Contradictions emerge because cult was traditionally defined against the mindless consuming of women. However, the cultish consumption patterns for FSOG are deliberately fostered by merchandising strategies. Thus, the same element that shows cult tendencies is used to denigrate the film as the antithesis of cult: women as consumers.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
《五十度灰》的主流崇拜:吸引众多女性观众
《五十度灰》被认为是一部以女性为中心的主流邪典电影,它故意培养了一种观看模式的同时性。这一多重地址强调了邪教文本的称赞品质如何成为女性叙事的标准,需要吸引大量女性。邪教话语仍然依赖于厌女症和男性化的区别,即使主流模式似乎打破了性别狂热。矛盾出现了,因为邪教传统上被定义为反对女性的盲目消费。然而,FSOG的狂热消费模式是由商品战略有意培育的。因此,显示邪教倾向的同一元素被用来诋毁电影作为邪教的对立面:女性作为消费者。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
(Hash)tagging intersection(ality): Black and Palestinian experiences on Twitter The anti-caste alter-network: equality labs and anti-caste activism in the US “Are you me?”: understanding the political potential of feminist identity spaces on Reddit during the COVID-19 pandemic “Fight as a little girl!”: Chilean feminist cyberactivism and its outcome on the agenda The most hated tree in America: negative difference, the White imaginary, and the Bradford pear
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1