Fraud-Tolerant Measurement of User Contribution in Online Forum

Guoying Wang, Jiyu Cheng
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引用次数: 2

Abstract

Because all contents in online forums are provided by users, it’s important to reward the contributive users, and the rewards should be proportional to the contributions. So the determination of user contributions is needed in online forums. On the other hand, some users may do some fake contributions for more reward. In this paper, we analyzed possible frauds in online forum, examined the features of each kind of fraud, and proposed some fraud-tolerant parameters according features of frauds. Based on this, frauds of user contributions can be discriminated, and user contributions can be measured quantitatively and fraud-tolerantly, which provides a basis for forums to reward users in various ways. The result of experiment shows that 81% users in an online forum have fraudulent activities and pure advertising users can be discovered according to the fraud-tolerant parameters we considered.
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在线论坛中用户贡献的欺诈容忍度度量
由于在线论坛的所有内容都是由用户提供的,所以对贡献的用户进行奖励是很重要的,并且奖励应该与贡献成正比。因此,在线论坛需要确定用户的贡献。另一方面,一些用户可能会做一些虚假的贡献,以获得更多的奖励。本文分析了网络论坛中可能存在的欺诈行为,考察了各种欺诈行为的特征,并根据欺诈行为的特征提出了一些欺诈容忍度参数。基于此,可以区分用户贡献的欺诈行为,可以对用户贡献进行量化和防欺诈的衡量,为论坛以各种方式奖励用户提供了依据。实验结果表明,在线论坛中81%的用户存在欺诈行为,根据我们考虑的欺诈容忍度参数可以发现纯广告用户。
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