Decision Making in Mass Media Using Fuzzy Soft Sets

Abstract

Mass Media is the 3rd largest emerging industry of Pakistan. It involves so many decision making in regard to selection of shows, anchors, lighting and technical equipment. The problem becomes ambiguous as most of the channel owners are investors and seldom know about the complications and technicalities of this industry. Solutions given by fuzzy structures in different areas has provoked us to find their applications in the nexus of Mass Media. In this paper, we will present two problems which harnesses fuzzy soft set techniques and algorithm to come in to play for solving mass media decision making problem.