{"title":"Integrating Textual Information into Models of Choice and Scaled Response Data","authors":"Hyowon Kim, Greg M. Allenby","doi":"10.1287/mksc.2021.1337","DOIUrl":null,"url":null,"abstract":"This paper proposes a new approach to modeling heterogeneity in choice data that can accommodate fixed-point ratings data and text.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"132 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2021.1337","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 6
Abstract
This paper proposes a new approach to modeling heterogeneity in choice data that can accommodate fixed-point ratings data and text.
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