Assessing the Relationship between TAM Constructs, Technology Characteristic, and Behavioral Intention to Use E-Learning

Abstract

E-learning is a popular teaching method in institutions of higher education including Universiti Teknologi MARA. This teaching method solves the problems of time, space, and cost in learning. Despite its importance and popularity, the usage of elearning is not fully utilized by the students. Due to that, the objective of this study is to assess the relationship between technology acceptance model (TAM) construct, technology characteristic, and intention behavior to use e-learning in Universiti Teknologi MARA, Pahang, Malaysia. A modified TAM was applied in this study. A questionnaire was adapted and used to gather information from 142 Bachelors’ degree students. IBM SPSS (version 24) was used to analyze the data. The reliability, correlation, and regression analysis were applied on four variables, namely perceive ease of use, perceive usefulness, attitude toward using e-learning, and technology characteristic. The result shows that all the variables have significant influence towards the intention behavior to use e-learning. The technology characteristic is the variable that influences the most towards the intention to use e-learning. The result is expected to contribute to the university and academicians to improve e-learning system for students’ benefits. In addition, this study hopes to contribute in literature as an effort to improve the usage of e-learning in institutions of higher education. Keywords— e-learning; technology acceptance model; behavioral intention; attitude; technology characteristic