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The Moderating Role of Dynamic Marketing Engagement in Marketing Function for SMEs Business Performance 动态营销投入对中小企业经营绩效营销功能的调节作用
Pub Date : 1900-01-01 DOI: 10.2991/AGC-18.2019.74
S. Sarkum, B. Pramuka, A. Suroso, S. Suliyanto, S. Supriadi
The purpose of this article is to evaluate the theory function of Dynamic Marketing Engagement (DME) as a variable mediating or bridging the multi-actor attachment that is the Customer Engagement variable, Employee Engagement and Supply Chain Engagement. This evaluation is very important to be done to get answers toward the significant gaps in the role of the marketing function. This test uses AMOS to perform the bootstrap in order to describe the mechanism of multi-actor relations with business performance. A number of 178 entrepreneurs and managers of SMEs in Banyumas Regency Middle Java Indonesia were choose as respondents in this study. The test results showed that the role of Dynamic Marketing Engagement (DME) on business performance as a mediating variable for the Customer Engagement variable, Employee Engagement and Supply Chain Engagement has given significant results. The results of the total effect testing of Dynamic Marketing Engagement (DME) showed greater result than multi-actor involvement. Thus, the results of the study stated that the Dynamic Marketing Engagement (DME) variable as a theory that connects the multi-actor attachment has proven to be able to improve the business performance of SMEs. Keywords--Dynamic Marketing Engagement; Employee Engagement; Customer Engagement; Supply Chain Engagement; Business Performance
本文的目的是评估动态营销参与(DME)作为一个变量的理论功能,调解或弥合多参与者依恋,即客户参与变量,员工参与和供应链参与。这种评价是非常重要的,要得到答案,在市场营销职能的作用显著差距。该测试使用AMOS执行自举,以描述多参与者与业务绩效的关系机制。本研究选取印度尼西亚中爪哇省Banyumas Regency的178位中小企业企业家和管理者作为调查对象。测试结果表明,动态营销敬业度(Dynamic Marketing Engagement, DME)作为中介变量对客户敬业度、员工敬业度和供应链敬业度的影响显著。动态营销参与(Dynamic Marketing Engagement, DME)的总效应测试结果显示,动态营销参与比多参与者参与效果更好。因此,研究结果表明,动态营销参与(Dynamic Marketing Engagement, DME)变量作为一种连接多行动者依恋的理论,已被证明能够提高中小企业的经营绩效。关键词:动态营销参与;员工参与;客户互动;供应链参与;业务性能
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引用次数: 0
Efficiency of Conventional Banks and Islamic Windows in Indonesia: A Comparative Analysis 印尼传统银行与伊斯兰窗口效率的比较分析
Pub Date : 1900-01-01 DOI: 10.2991/agc-18.2019.69
R. Mulyany, Mirna Indriani, H. Fahlevi, Siti Zulfa Maidari
This study examines and compares the efficiency of conventional banks and its Islamic windows in Indonesia for the period of 2011-2015. A quantitative descriptive analysis was utilized with a balanced panel data method. Secondary data in the form of annual reports of 15 conventional banks together with its 15 Islamic windows were studied for the years of 2011 until 2015. Efficiency was measured using Data Envelopment Analysis. The findings of this study indicate that conventional banks are slightly more efficient than its Islamic windows based on the Constant Return to Scale (CRS) model of efficiency measurement. Meanwhile, based on the Variable Return to Scale (VRS) model, Islamic windows are found to be more efficient than its conventional banks. Therefore, it can be generally concluded that the efficiency of Islamic windows is relatively better than its conventional banks. The findings of this study imply that efficiency measurement of banking institutions has to be approached from different models. This study also indicates that based on certain approaches, banking institutions that are operated based on Islamic principles may achieve more efficiency as compared to the conventional ones. Keywords— Efficiency; Islamic banking; Islamic window; Data envelopment analysis
本研究考察并比较了2011-2015年期间印尼传统银行及其伊斯兰窗口的效率。采用平衡面板数据法进行定量描述性分析。从2011年到2015年,研究人员研究了15家传统银行及其15家伊斯兰窗口的年度报告形式的二手数据。使用数据包络分析测量效率。本研究的结果表明,基于恒规模回报(CRS)模型的效率测量,传统银行的效率略高于其伊斯兰窗口。同时,基于可变规模回报(VRS)模型,发现伊斯兰窗口比传统银行更有效。因此,一般可以得出结论,伊斯兰窗口的效率相对优于其传统银行。本研究的结果表明,银行机构的效率测量必须从不同的模型来处理。这项研究还表明,基于某些方法,基于伊斯兰原则运作的银行机构可能比传统机构获得更高的效率。关键词-效率;伊斯兰银行业;伊斯兰窗口;数据包络分析
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引用次数: 1
Carbon–Methane Emissions and Sustainability of Agriculture: Empirical Evidence of Rice Cultivation 碳-甲烷排放与农业可持续性:基于水稻种植的经验证据
Pub Date : 1900-01-01 DOI: 10.2991/agc-18.2019.80
Helmi Noviar, R. Masbar, Aliasuddin Aliasuddin, S. Syahnur
The presentation of this paper aims to evaluate the potential influence of carbon and methane gas emissions caused by rice farmers’ production activities in Indonesia. According to the data and ranking released by Food and Agriculture Organization (2018) Indonesia is classified into the top three of the ten largest carbon emitting countries from the rice cultivation sector and ranked seventh in agriculture activities in total. Using the FAO data series and applying simple regression models found a significant relationship between rice production activities and increased carbon emissions equivalent (CO2eq.) as well as rural populations. The recommendation of the results of this study is the extension of organic farming activities supported by the results of subsequent research in increasing sustainable rice cultivation. Keywords— CO2, CH2, Emissions, Rice cultivation, Rural population
本文的介绍旨在评估印度尼西亚稻农生产活动造成的碳和甲烷气体排放的潜在影响。根据联合国粮农组织发布的数据和排名(2018年),印度尼西亚在水稻种植领域的十大碳排放国中排名前三,在农业活动总量中排名第七。利用粮农组织数据系列并应用简单回归模型发现,水稻生产活动与碳排放当量(CO2eq.)增加以及农村人口之间存在显著关系。本研究结果的建议是,在随后增加可持续水稻种植的研究结果的支持下,扩大有机农业活动。关键词:CO2, CH2,排放,水稻种植,农村人口
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引用次数: 0
The Cycle and Risk of Conflict in Aceh Post MoU Helsinki 赫尔辛基谅解备忘录后亚齐冲突的周期和风险
Pub Date : 1900-01-01 DOI: 10.2991/agc-18.2019.37
Iqbal Ahmady, Ubaidullah Ubaidullah, Effendi Hasan
Aceh has gone through two phases of conflict. Started by the DI/TII movement lead by Tgk. Daud Beureueh in 1953 until 1962. Aceh has around 14 years with no conflict after that, soon the occurrence of Acheh-Sumatra National Liberation Front or Aceh Freedom Movement (GAM) was declared by Hasan Tiro in 1976. The reoccurrence of conflict in Aceh was the result of unfinished or incomplete conflict management. The efforts taken by the Government of Indonesia was not thoroughly done. The fulfillment of promises was not seriously done, and less conflict resolution actions create new conflict. After the signing of MoU Helsinki in 2005 which ends the prolonged conflict with GAM, there is a concern of conflict reoccurrence in Aceh. Some factors which become the potency for conflict reoccurrence can be analyzed as a preventive action for a new conflict. Also as the solution for conflict resolution for other areas that have a similar case with the conflict cases in Aceh. Keyword—Aceh; conflict; combatants
亚齐经历了两个冲突阶段。由Tgk领导的DI/TII运动发起。从1953年到1962年。亚齐有大约14年没有冲突,此后不久,亚齐-苏门答腊民族解放阵线或亚齐自由运动(GAM)于1976年由哈桑·蒂罗宣布成立。亚齐冲突的再次发生是冲突管理未完成或不完整的结果。印度尼西亚政府所作的努力没有彻底完成。没有认真履行承诺,解决冲突的行动少了,就会产生新的冲突。在2005年签署了赫尔辛基谅解备忘录,结束了与GAM的长期冲突之后,人们担心亚齐省会再次发生冲突。一些成为冲突再次发生可能性的因素可以作为一种预防新冲突的行动加以分析。也可以作为解决冲突的办法,适用于与亚齐省冲突情况类似的其他地区。Keyword-Aceh;冲突;战士
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引用次数: 0
Does Migration Matter for Agricultural Productivity? 移民对农业生产力有影响吗?
Pub Date : 1900-01-01 DOI: 10.2991/agc-18.2019.104
Naswatun Zikra, F. Fakhruddin
This study aims to analyze the impact of out-migration on agricultural productivity in Pidie district using qualitative descriptive analysis model. The primary data from this study was obtained through direct interviews using questionnaires. The results showed that out-migration has no impact towards agricultural productivity. This is because of the advanced use of agricultural technology in farming. This means that agricultural technology has replaced the used of labor in agriculture, thus the migrant was no longer working in agriculture. As a result, the agricultural productivity was unaffected. Therefore, it is recommended for government and private sector to provide more jobs in non-agricultural sectors. Things that can be done include drawing more investors, establishing a regional owned enterprise and improving the quality of education in rural areas. Keywords—Out-migration; Agricultural productivity, Labor
本研究旨在运用定性描述分析模型,分析外迁对小堤地区农业生产力的影响。本研究的主要数据是通过问卷的直接访谈获得的。结果表明,外迁对农业生产力没有影响。这是因为农业技术在农业中的先进应用。这意味着农业技术已经取代了劳动力在农业中的使用,因此移民不再从事农业工作。因此,农业生产力没有受到影响。因此,建议政府和私营部门在非农业部门提供更多的就业机会。可以做的事情包括吸引更多的投资者,建立一个地区性的企业,提高农村地区的教育质量。Keywords-Out-migration;农业生产率、劳动
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引用次数: 0
Presidential Threshold (Discourse Review on Strengthening Presidential Systems in Indonesia) 总统门槛(印尼强化总统制的话语回顾)
Pub Date : 1900-01-01 DOI: 10.2991/AGC-18.2019.36
H. Helmi, Mukhrijal Mukhrijal, Nyak Fadhlullah
This research aims to provide the answer about how the dynamics of the Presidential Threshold pros cons in Indonesia. The purpose of this study was to examine more deeply the dynamics of Presidential Threshold ratification in Indonesia. The research method used in this research is library research method. Data collection techniques used are research literature, documents, and other sources. There are several findings of this research. First, the application of the presidential threshold is a more democratic policy because it does not threaten the existence of political parties in proposing a pair of candidates for President and Vice President to remain constituent. Second, the presidential threshold in elections is needed for strengthening the presidential system in Indonesia by building up a strong figure of President and Vice President, because the elected President and Vice President will have a large base of political support in the parliament. Third, the presidential threshold can force political parties or joint political parties to seriously select candidates for President and Vice President, so that it will bring qualified President and Vice President. Keywords—presidential threshold; parliamentary threshold; political dynamics; the presidential system in Indonesia
本研究旨在提供关于印尼总统门槛利弊动态的答案。本研究的目的是更深入地考察印尼总统门槛批准的动态。本研究采用的研究方法是图书馆研究法。使用的数据收集技术是研究文献、文件和其他来源。这项研究有几个发现。首先,总统门槛的适用是一项更民主的政策,因为它不会威胁到政党在提名一对总统和副总统候选人以保持选民资格时的存在。其次,通过建立一个强有力的总统和副总统形象来加强印尼的总统制,选举中的总统门槛是必要的,因为当选的总统和副总统将在议会中拥有庞大的政治支持基础。第三,总统门槛可以迫使政党或联合政党认真挑选总统和副总统候选人,从而带来合格的总统和副总统。Keywords-presidential阈值;议会阈值;政治动力学;印度尼西亚的总统制
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引用次数: 2
Online Shops Integrated Marketing Communication in Indonesia (Comparison Study on Trading Service in Web World) 印尼网店整合营销传播(网络世界交易服务比较研究)
Pub Date : 1900-01-01 DOI: 10.2991/agc-18.2019.12
S. Amri, Nurkhalis Nurkhalis
Futuristic scientist, Daniel T Bell, has predicted on his prominent study about world's future that there will be an era where people become dependence on service instead of goods. This statement is proven by the phenomenon of online trading via online shops. Though they offer goods, but the processes including selection, payment, delivery, and consumers responses are conceptualized through websites or applications provided by owners (sellers). As if it becomes a new hope to increase sales, online shops providers like Shopee, Lazada and Bukalapak keep developing different integrated marketing strategies (4P; Place, Price, Production and Promotion) in order to keep their existence. The research problems for this study are; what integrated marketing communication strategies are used by Shopee, Lazada and Bukalapak along this period of time? and what differences in marketing service run by Shopee, Lazada dan Bukalapak. The method of this study is qualitative comparison study using interviews and documentation as data collection techniques and accidental sampling as information gathering technique. This study is expected to be able to map the marketing strategies run by online shops that are successful in maintaining their special customers on web world. Keywords—integrated marketing communication; online shops; comparison study; trading; web world
未来主义科学家丹尼尔·T·贝尔在他著名的关于世界未来的研究中预言,将会有一个时代,人们不再依赖商品,而是依赖服务。通过网上商店进行网上交易的现象证明了这一说法。虽然他们提供商品,但包括选择、付款、送货和消费者反应的过程是通过业主(卖家)提供的网站或应用程序概念化的。似乎它成为了增加销售额的新希望,Shopee、Lazada和Bukalapak等在线商店提供商不断开发不同的整合营销策略(4P;地点,价格,生产和促销),以保持他们的存在。本研究的研究问题有:在这段时间里,Shopee、Lazada和Bukalapak使用了哪些整合营销传播策略?Shopee、Lazada和Bukalapak的营销服务有什么不同。本研究的方法是定性比较研究,采用访谈和文献作为数据收集技术,随机抽样作为信息收集技术。这项研究预计能够映射的营销策略运行的网上商店是成功地维持他们的特殊客户在网络世界。关键词:整合营销传播;网上商店;比较研究;交易;网络世界
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引用次数: 2
Sukuk and Endogenous Growth in Indonesia: Generalized Method of Moments Approach 印尼伊斯兰债券与内生增长:广义矩量法
Pub Date : 1900-01-01 DOI: 10.2991/AGC-18.2019.95
J. Junaidi, A. Jamal, S. Syahnur
This research analyzes the effect of sukuk and several financial instruments (stocks and bonds) on economic growth in Indonesia. The data is quarterly time series started from 2002 till 2017 using Generalized Method of Moments (GMM) analysis model. This model has ability to produce unbiased, consistent and efficient estimation even though in the model, endogenous variables and measurement error variables are existed. The results show that sukuk and bonds have positive and significantly affect (α <0.05) on economic growth (Gross Domestic Income per worker), but stocks and savings have negative and significantly effect on economic growth. Through these results, we know that economic growth in Indonesia effected by capital flow, and by supporting the number of Muslim populations in Indonesia, policy makers and stockholders (governments and corporate) could take these advantages promoting these instruments especially sukuk as means of funding for their business activities and developing purposes while keeping the performances and public trust on their instruments, furthermore governments and corporate could get fund for their business activities and developing purposes. Keywords— Sukuk; Financial Instruments; Endogenous Growth; GMM
本研究分析了伊斯兰债券和几种金融工具(股票和债券)对印尼经济增长的影响。数据是2002年至2017年的季度时间序列,使用广义矩量法(GMM)分析模型。尽管模型中存在内生变量和测量误差变量,但该模型仍能产生无偏、一致和有效的估计。结果表明,伊斯兰债券和债券对经济增长有显著的正向影响(α <0.05),股票和储蓄对经济增长有显著的负向影响(α <0.05)。通过这些结果,我们知道印度尼西亚的经济增长受到资本流动的影响,通过支持印度尼西亚穆斯林人口的数量,政策制定者和股东(政府和公司)可以利用这些优势,促进这些工具,特别是伊斯兰债券,作为其商业活动和发展目的的融资手段,同时保持其工具的绩效和公众信任。此外,政府和企业可以为他们的商业活动和发展目的获得资金。关键字——伊斯兰债券;金融工具;内生增长;GMM
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引用次数: 3
How the Use of PowerPoint Presentation Slides from Textbook Publishers is perceived by Accounting Students in Facilitating Learning Efficacy? 会计专业学生如何看待教材出版商提供的PowerPoint幻灯片在促进学习效能方面的作用?
Pub Date : 1900-01-01 DOI: 10.2991/AGC-18.2019.67
Z. Zuraida, R. Ibrahim
PowerPoint presentations have become a popular aid in educational delivery. As such, textbook publishers have increasingly incorporating PowerPoint slides as part of textbooks supplemental materials. However, the effectiveness of the slides in the classroom remains a question. This study fills the gap and investigates how students perceive publisher-provided PowerPoint slides in promoting successful learning. This study uses a survey and two experimental tests to understand and confirm students' responses to the use of the teaching media. The sample of the study consists of 28 students enrolled in the Principles of accounting course in Semester I, 2018, at Faculty of Economics and Business of Syiah Kuala University, Indonesia. The results show that students perceive PowerPoint is useful for effective learning. Several students who felt the lack of benefits from using this instructional technology are related to the use of English in PowerPoint slides. Therefore, we conducted a sensitivity test by giving students pre-test and post-test after the slides were translated into Indonesian. This process confirms the main results. However, one must be cautious in generalizing these findings because this study has limitations in sample size, and sample characteristics e.g. lacking in English, thus future research may benefit from addressing those limitations. Keywords—Textbook publishers; PowerPoint presentation; Teaching tools, Learning effectiveness, Accounting education.
ppt已经成为一种流行的教育工具。因此,教科书出版商越来越多地将PowerPoint幻灯片作为教科书补充材料的一部分。然而,幻灯片在课堂上的有效性仍然是一个问题。这项研究填补了这一空白,并调查了学生如何看待出版商提供的PowerPoint幻灯片在促进成功学习方面的作用。本研究采用问卷调查和两次实验测试来了解和确认学生对教学媒体使用的反应。本研究的样本包括28名在印度尼西亚西亚吉隆坡大学经济与商业学院2018年第一学期学习会计原理课程的学生。结果表明,学生认为PowerPoint有助于有效的学习。一些学生认为使用这种教学技术没有好处,这与在ppt幻灯片中使用英语有关。因此,我们在幻灯片翻译成印尼语后,对学生进行了前测和后测,进行了敏感性测试。这一过程证实了主要结果。然而,在概括这些发现时必须谨慎,因为这项研究在样本量上有局限性,并且样本特征(例如缺乏英语),因此未来的研究可能会从解决这些局限性中受益。Keywords-Textbook出版商;演示文稿;教学工具,学习效果,会计教育。
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引用次数: 2
Does Government Responsibility and Social Capital Empower the Poor in Aceh, Indonesia? 政府责任和社会资本赋权于印尼亚齐的穷人吗?
Pub Date : 1900-01-01 DOI: 10.2991/agc-18.2019.52
Busra Busra, R. Masbar, A. Agussabti, M. Nasir
This study aims to analyze how the government's policy response, that is the government's responsibility to provide infrastructure needed by the community and cash assistance, as well as social capital owned by the poor to increase of community empower of the poor in Aceh. This study used primary data sourced from surveys of poor households with questionnaires and in-depth interviews with 300 respondents in Aceh, Indonesia. Data collection was carried out in three districts that represented three economic growth zones in Aceh. The data collection techniques were carried out by purposive sampling. Data were analyzed by structural equation modelling analysis. Before conducting the test structural models, it is ensured that all constructs have met the test of fit index. Structural model test results found that the construct of social capital, has an influence on improving the empower of the poor in Aceh. While government policy responses have little effect, this indicates that the government's responsibility to empower the poor needs to be directed towards empowerment programs rather than providing cash assistance. All indicators tested had a value indicator above the cut-off, but some indicators had great value. Indicators in the social capital that contribute greatly to improving the empower of the poor were groups and networks, solidarity and communication. While the indicator of cash aids is of little effect on increasing the empower of the poor. The government or policy maker can intervene the indicators that have a major contribution as a strategy to improve the empower of the poor in Aceh. Keywords—Empowerment; Social capital; poverty, Construct; Indicator; Government responsibility
本研究旨在分析政府的政策反应,即政府提供社区所需的基础设施和现金援助的责任,以及穷人拥有的社会资本,如何增加亚齐穷人的社区赋权。本研究使用的原始数据来源于对印度尼西亚亚齐省贫困家庭的问卷调查和对300名受访者的深度访谈。数据收集工作在代表亚齐三个经济增长区的三个地区进行。数据收集技术采用有目的抽样。数据采用结构方程模型分析。在进行测试结构模型之前,确保所有结构都满足拟合指标的测试。结构模型检验结果发现,社会资本的构建对亚齐贫困人口赋权的提高具有影响。虽然政府的政策反应效果甚微,但这表明,政府赋予穷人权力的责任需要以赋权项目为导向,而不是提供现金援助。所有测试指标都有一个值指标高于临界值,但有些指标有很大的价值。社会资本中对提高穷人的权力作出重大贡献的指标是团体和网络、团结和沟通。而现金援助的指标对增加穷人的权力作用不大。政府或政策制定者可以干预作为提高亚齐穷人权力战略的重大贡献指标。Keywords-Empowerment;社会资本;贫困、构造;指标;政府责任
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引用次数: 2
期刊
Proceedings of the 1st Aceh Global Conference (AGC 2018)
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