{"title":"Social Contagion on the Internet: Evidence from Experiment of Attitude towards Online Collective Event","authors":"Chunlei Liu, Mi Shi","doi":"10.1145/3404555.3404619","DOIUrl":null,"url":null,"abstract":"Contagion of negative events under virtual environment is lack of studies although previous researches have showed that the effect of contagion stands out when facing negative events in reality. Therefore, to test the effect of contagion on attitude toward online collective action is of significance. The data of experiment was collected via Internet. 90 people participated. The results showed: a) the phenomenon of attitude contagion happened under virtual environment; b) the participants were more sensitive to positive attitude than negative one of online collective events; c) male were more sensitive to the change of attitudes than female; d) participants at the ages between 25 to 30 years old were more sensitive to positive attitude than the rest. Finally implications and suggestion for further researches are discussed.","PeriodicalId":220526,"journal":{"name":"Proceedings of the 2020 6th International Conference on Computing and Artificial Intelligence","volume":"66 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2020 6th International Conference on Computing and Artificial Intelligence","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3404555.3404619","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Contagion of negative events under virtual environment is lack of studies although previous researches have showed that the effect of contagion stands out when facing negative events in reality. Therefore, to test the effect of contagion on attitude toward online collective action is of significance. The data of experiment was collected via Internet. 90 people participated. The results showed: a) the phenomenon of attitude contagion happened under virtual environment; b) the participants were more sensitive to positive attitude than negative one of online collective events; c) male were more sensitive to the change of attitudes than female; d) participants at the ages between 25 to 30 years old were more sensitive to positive attitude than the rest. Finally implications and suggestion for further researches are discussed.
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