{"title":"Economic Impact of Category Captaincy: An Examination of Assortments and Prices","authors":"M. Viswanathan, Om Narasimhan, G. John","doi":"10.1287/MKSC.2020.1251","DOIUrl":null,"url":null,"abstract":"An empirical examination of the impact of category captaincy on assortments and prices","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"98 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/MKSC.2020.1251","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 6
Abstract
An empirical examination of the impact of category captaincy on assortments and prices
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