COMPETITIVE ADVANTAGE USING A RESOURCE-BASED VIEW STARTUP EDUCATION TECHNOLOGY IN INDONESIA

Abstract

Education Technology (Edtech) is a slice combination of education and technology that has changed the existing traditional education system. With the development of technology and digital society, the growth of Edtech startups has increased in Indonesia in recent years. The edtech industry has not only developed global education in general but has also contributed to the growth of a fairly new sector of the state's economy. Edtech presents not only development and learning possibilities but also the elimination of global inequality and the inability to have equal rights for Indonesians. This study will look at how the interaction between resources and capabilities creates core competencies to lead to competitive advantage using the concept of Resource Based View at Startup Edtech. This research is a descriptive research which used an exploratory qualitative approach to describe and building an understanding the phenomenon. Data collection was carried out through several stages, starting with documents, case studies and observations. Moreover, the analyzed through data collection, reduction, presentation, and conclusion. Developing and enhancing skills through education and impactful employment are key drivers of the economy, individual and societal well-being. This can be a moment for startups to engage in the Edtech sector, to build a process, approach, and strategy for teaching and learning activities to produce human resources with the skills needed in future jobs. With its advantages, Startup Edtech can play more of a role as an organization that is able to provide value and competitive advantage in today's digital era, especially in the development of education in Indonesia.