This research was conducted to examine the effect of Good Corporate Governance on the Company's FinancialPerformance. The purpose of this study is to determine the influence of Good Corporate Governance on theFinancial Performance of Companies listed on the IDX 80 IDX index for 2019 - 2021. Good financialperformance will affect many stakeholders because company performance is a picture of the company'scondition, if the company's performance is bad, it will affect stakeholder decisions. Factors can affect financialperformance are Good Corporate Governance. Good Corporate Governance research is proxied by thenumber of board of directors, the number of boards of commissioner meetings and managerial ownership. Thisstudy uses quantitative methods of secondary data with the population of companies listed in the IDX 80 indexin 2019 – 2021. The sample method is the purposive sampling method. The data used is the company's annualreport obtained through the Indonesia Stock Exchange website. The results of the study obtained the resultsare that the number of boards of directors does not have a significant effect on financial performance, thenumber of meetings of the board of commissioners has a significant positive effect on financial performance,managerial ownership has a positive effect on financial performance.
{"title":"Good Corporate Governance Factors Toward Financial Performance","authors":"Rosyadah Fairuz Hitotsu, Maya Aresteria, Deddy Sulestiyono","doi":"10.33830/isbest.v3i1.1353","DOIUrl":"https://doi.org/10.33830/isbest.v3i1.1353","url":null,"abstract":"This research was conducted to examine the effect of Good Corporate Governance on the Company's FinancialPerformance. The purpose of this study is to determine the influence of Good Corporate Governance on theFinancial Performance of Companies listed on the IDX 80 IDX index for 2019 - 2021. Good financialperformance will affect many stakeholders because company performance is a picture of the company'scondition, if the company's performance is bad, it will affect stakeholder decisions. Factors can affect financialperformance are Good Corporate Governance. Good Corporate Governance research is proxied by thenumber of board of directors, the number of boards of commissioner meetings and managerial ownership. Thisstudy uses quantitative methods of secondary data with the population of companies listed in the IDX 80 indexin 2019 – 2021. The sample method is the purposive sampling method. The data used is the company's annualreport obtained through the Indonesia Stock Exchange website. The results of the study obtained the resultsare that the number of boards of directors does not have a significant effect on financial performance, thenumber of meetings of the board of commissioners has a significant positive effect on financial performance,managerial ownership has a positive effect on financial performance.","PeriodicalId":187916,"journal":{"name":"Proceeding of The International Seminar on Business, Economics, Social Science and Technology (ISBEST)","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139290331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-02DOI: 10.33830/isbest.v3i1.1303
Nunung Nurbaeti, Vella Mirfaqoh, Rezki Zulhendra, Yosep Hertanto Amin, Neo Cahyo Alhadi, Ahmad Fadhil, Rifi Hamdani Sitohang, Sri Yusriani
The effective management of company operations hinges on precise analysis and informed decision-making. Financial reports are pivotal in this decision-making process. In 2022, PT Kimia Farma, Tbk (Persero) registered a net loss, a stark contrast to its performance in 2021. This study aims to assess the financial performance of PT Kimia Farma, Tbk (Persero) during the 2021-2022 period using quantitative descriptive data sourced from financial reports. The employed methodologies include comparative financial statement analysis and financial ratio. Despite the company's robust performance foundation, the findings indicate a decline in its financial performance. The first research on PT Kimia Farma, Tbk (Persero) conducted financial performance during the pandemic or 2020 until 2021. Originality produces financial performance analysis and any suggestions to pharmaceutical companies.
公司运营的有效管理取决于精确的分析和明智的决策。财务报告在决策过程中至关重要。2022 年，PT Kimia Farma, Tbk（Persero）出现净亏损，与 2021 年的表现形成鲜明对比。本研究旨在利用财务报告中的定量描述性数据评估 PT Kimia Farma, Tbk (Persero) 在 2021-2022 年期间的财务业绩。采用的方法包括财务报表比较分析和财务比率。尽管该公司拥有稳健的业绩基础，但研究结果表明其财务业绩有所下降。这是首次对 PT Kimia Farma, Tbk (Persero) 公司在大流行期间或 2020 年至 2021 年的财务业绩进行研究。原创性地对制药公司的财务业绩进行分析并提出建议。
{"title":"Analysis of The Financial Performance of PT Kimia Farma, Tbk (Persero) 2021-2022","authors":"Nunung Nurbaeti, Vella Mirfaqoh, Rezki Zulhendra, Yosep Hertanto Amin, Neo Cahyo Alhadi, Ahmad Fadhil, Rifi Hamdani Sitohang, Sri Yusriani","doi":"10.33830/isbest.v3i1.1303","DOIUrl":"https://doi.org/10.33830/isbest.v3i1.1303","url":null,"abstract":"The effective management of company operations hinges on precise analysis and informed decision-making. Financial reports are pivotal in this decision-making process. In 2022, PT Kimia Farma, Tbk (Persero) registered a net loss, a stark contrast to its performance in 2021. This study aims to assess the financial performance of PT Kimia Farma, Tbk (Persero) during the 2021-2022 period using quantitative descriptive data sourced from financial reports. The employed methodologies include comparative financial statement analysis and financial ratio. Despite the company's robust performance foundation, the findings indicate a decline in its financial performance. The first research on PT Kimia Farma, Tbk (Persero) conducted financial performance during the pandemic or 2020 until 2021. Originality produces financial performance analysis and any suggestions to pharmaceutical companies.","PeriodicalId":187916,"journal":{"name":"Proceeding of The International Seminar on Business, Economics, Social Science and Technology (ISBEST)","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139290423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-02DOI: 10.33830/isbest.v3i1.1472
Ponco Widagdo, Rida Adela Pratiwi, Herly Nurlinda, Nunung Nurbaeti, Rika Ismiwati, Faisal Roni Kurniawan, Sri Yusriani
This study aimed to address the needs of using artificial intelligence (AI) by investors and industry players toquantify credit risk in a more forward-looking view instead of the traditional non-forward-looking methods.This is a literature review of nine studies on how applications of AI used to provide better forecast power, andwhether the results can be adequately understood by analysts who will need to make decisions based on AIcomputation. We use the keywords "artificial intelligence", "machine learning", and "credit risk" in googlescholar. Full text is obtained from Web of Science if unavailable as open-source documents. The consensus isquite consistent and positive. AI can provide better forecast power, and when used correctly, AI can increasethe acceptance for less privileged people to access credit, which is good for the overall economy. However,several key challenges remain to make this technology affordable, especially on how to reduce the complexityso that more people can learn how to configure, operate, and interpret the AI computation results. This studyis looking for consensus of how AI can help more accurate forecasting of forward-looking credit riskquantification.
本研究旨在解决投资者和行业参与者使用人工智能（AI）的需求，以更具前瞻性的视角来量化信用风险，而不是传统的非前瞻性方法。本文是对九项研究的文献综述，这些研究涉及人工智能的应用如何提供更好的预测能力，以及需要根据人工智能计算结果做出决策的分析师是否能够充分理解这些结果。我们在 googlescholar 中使用了 "人工智能"、"机器学习 "和 "信用风险 "等关键词。如果没有开放源代码文件，则从 Web of Science 获取全文。共识是相当一致和积极的。人工智能可以提供更好的预测能力，如果使用得当，人工智能可以增加弱势群体获得信贷的机会，这对整体经济有利。然而，要让人们负担得起这项技术，仍存在一些关键挑战，尤其是如何降低复杂性，让更多人学会如何配置、操作和解释人工智能计算结果。本研究希望就人工智能如何帮助更准确地预测前瞻性信用风险量化达成共识。
{"title":"Artificial Intelligence in Credit Risk: A Literature Review","authors":"Ponco Widagdo, Rida Adela Pratiwi, Herly Nurlinda, Nunung Nurbaeti, Rika Ismiwati, Faisal Roni Kurniawan, Sri Yusriani","doi":"10.33830/isbest.v3i1.1472","DOIUrl":"https://doi.org/10.33830/isbest.v3i1.1472","url":null,"abstract":"This study aimed to address the needs of using artificial intelligence (AI) by investors and industry players toquantify credit risk in a more forward-looking view instead of the traditional non-forward-looking methods.This is a literature review of nine studies on how applications of AI used to provide better forecast power, andwhether the results can be adequately understood by analysts who will need to make decisions based on AIcomputation. We use the keywords \"artificial intelligence\", \"machine learning\", and \"credit risk\" in googlescholar. Full text is obtained from Web of Science if unavailable as open-source documents. The consensus isquite consistent and positive. AI can provide better forecast power, and when used correctly, AI can increasethe acceptance for less privileged people to access credit, which is good for the overall economy. However,several key challenges remain to make this technology affordable, especially on how to reduce the complexityso that more people can learn how to configure, operate, and interpret the AI computation results. This studyis looking for consensus of how AI can help more accurate forecasting of forward-looking credit riskquantification.","PeriodicalId":187916,"journal":{"name":"Proceeding of The International Seminar on Business, Economics, Social Science and Technology (ISBEST)","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139290769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.33830/isbest.v2i1.787
Heru Wijayanto Aripradono
Education Technology (Edtech) is a slice combination of education and technology that has changed the existing traditional education system. With the development of technology and digital society, the growth of Edtech startups has increased in Indonesia in recent years. The edtech industry has not only developed global education in general but has also contributed to the growth of a fairly new sector of the state's economy. Edtech presents not only development and learning possibilities but also the elimination of global inequality and the inability to have equal rights for Indonesians. This study will look at how the interaction between resources and capabilities creates core competencies to lead to competitive advantage using the concept of Resource Based View at Startup Edtech. This research is a descriptive research which used an exploratory qualitative approach to describe and building an understanding the phenomenon. Data collection was carried out through several stages, starting with documents, case studies and observations. Moreover, the analyzed through data collection, reduction, presentation, and conclusion. Developing and enhancing skills through education and impactful employment are key drivers of the economy, individual and societal well-being. This can be a moment for startups to engage in the Edtech sector, to build a process, approach, and strategy for teaching and learning activities to produce human resources with the skills needed in future jobs. With its advantages, Startup Edtech can play more of a role as an organization that is able to provide value and competitive advantage in today's digital era, especially in the development of education in Indonesia.
{"title":"COMPETITIVE ADVANTAGE USING A RESOURCE-BASED VIEW STARTUP EDUCATION TECHNOLOGY IN INDONESIA","authors":"Heru Wijayanto Aripradono","doi":"10.33830/isbest.v2i1.787","DOIUrl":"https://doi.org/10.33830/isbest.v2i1.787","url":null,"abstract":"Education Technology (Edtech) is a slice combination of education and technology that has changed the existing traditional education system. With the development of technology and digital society, the growth of Edtech startups has increased in Indonesia in recent years. The edtech industry has not only developed global education in general but has also contributed to the growth of a fairly new sector of the state's economy. Edtech presents not only development and learning possibilities but also the elimination of global inequality and the inability to have equal rights for Indonesians. This study will look at how the interaction between resources and capabilities creates core competencies to lead to competitive advantage using the concept of Resource Based View at Startup Edtech. This research is a descriptive research which used an exploratory qualitative approach to describe and building an understanding the phenomenon. Data collection was carried out through several stages, starting with documents, case studies and observations. Moreover, the analyzed through data collection, reduction, presentation, and conclusion. Developing and enhancing skills through education and impactful employment are key drivers of the economy, individual and societal well-being. This can be a moment for startups to engage in the Edtech sector, to build a process, approach, and strategy for teaching and learning activities to produce human resources with the skills needed in future jobs. With its advantages, Startup Edtech can play more of a role as an organization that is able to provide value and competitive advantage in today's digital era, especially in the development of education in Indonesia.","PeriodicalId":187916,"journal":{"name":"Proceeding of The International Seminar on Business, Economics, Social Science and Technology (ISBEST)","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123100897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.33830/isbest.v2i1.784
Nihan Anindyaaputra Lanisy
This paper is a conceptual paper that discuss the condition and the needs for tourism crowdfunding platform for green tourism. Crowdfunding is an alternative way to fund new or existing tourism project. Crowdfunding mainly dominated as a platform for conventional business and social donation. Crowdfunding platform that spesifically designed for tourism is lacking. On the other side, crowdfunding in tourism can boost green tourism because of the support from the funder that aware on the conservation of the environment. The method used in this study is site analysis and the finding is analized descriptive analytic. The result shows that there is no crowdfunding platform in that spesifically designed for tourism. There is opportunity to make a crowdfunding platform that specifically designed for green tourism project to make creator and donor need’s meet in the platform. This research offers a new way to seek funding for green tourism to boost sustainibility on tourism using crowdfunding.
{"title":"CROWDFUNDING AS AN ALTERNATIVE FUNDING FOR GREEN TOURISM","authors":"Nihan Anindyaaputra Lanisy","doi":"10.33830/isbest.v2i1.784","DOIUrl":"https://doi.org/10.33830/isbest.v2i1.784","url":null,"abstract":"This paper is a conceptual paper that discuss the condition and the needs for tourism crowdfunding platform for green tourism. Crowdfunding is an alternative way to fund new or existing tourism project. Crowdfunding mainly dominated as a platform for conventional business and social donation. Crowdfunding platform that spesifically designed for tourism is lacking. On the other side, crowdfunding in tourism can boost green tourism because of the support from the funder that aware on the conservation of the environment. The method used in this study is site analysis and the finding is analized descriptive analytic. The result shows that there is no crowdfunding platform in that spesifically designed for tourism. There is opportunity to make a crowdfunding platform that specifically designed for green tourism project to make creator and donor need’s meet in the platform. This research offers a new way to seek funding for green tourism to boost sustainibility on tourism using crowdfunding.","PeriodicalId":187916,"journal":{"name":"Proceeding of The International Seminar on Business, Economics, Social Science and Technology (ISBEST)","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122122635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.33830/isbest.v2i1.782
Anisa Zahwa Akbara
In a new normal era, tourism should be able to adapt to the innovation in the tourism sector and attempt to obtain the tourists’ trust back. This study attempted to measure the effect of facility quality satisfaction on word-of-mouth (WOM) behavior among domestic tourists in the new normal era. In addition, this study also aimed to examine tourist satisfaction with tourist destination service. SmartPLS-SEM analysis was used to examine the influence of tourist satisfaction on WOM intention. Whereas, to investigate the key attributes of facility quality affecting tourist satisfaction, importance – performance analysis (IPA) was used. From 100 respondents, this study revealed that facility quality significantly explained tourist satisfaction by 71.7% and 92.2% of variance in WOM behavior. Tourist satisfaction was found to mediate the relationship between facility quality and word of mouth behavior. This study generates crucial elements that tourist destination managers should consider when creating marketing strategies specific to market segments.
{"title":"DOMESTIC TOURISTS’ SATISFACTION WITH FACILITY QUALITY IN NEW NORMAL ERA AND ITS INFLUENCE ON WORD-OF-MOUTH IN TOURIST DESTINATION","authors":"Anisa Zahwa Akbara","doi":"10.33830/isbest.v2i1.782","DOIUrl":"https://doi.org/10.33830/isbest.v2i1.782","url":null,"abstract":"In a new normal era, tourism should be able to adapt to the innovation in the tourism sector and attempt to obtain the tourists’ trust back. This study attempted to measure the effect of facility quality satisfaction on word-of-mouth (WOM) behavior among domestic tourists in the new normal era. In addition, this study also aimed to examine tourist satisfaction with tourist destination service. SmartPLS-SEM analysis was used to examine the influence of tourist satisfaction on WOM intention. Whereas, to investigate the key attributes of facility quality affecting tourist satisfaction, importance – performance analysis (IPA) was used. From 100 respondents, this study revealed that facility quality significantly explained tourist satisfaction by 71.7% and 92.2% of variance in WOM behavior. Tourist satisfaction was found to mediate the relationship between facility quality and word of mouth behavior. This study generates crucial elements that tourist destination managers should consider when creating marketing strategies specific to market segments.","PeriodicalId":187916,"journal":{"name":"Proceeding of The International Seminar on Business, Economics, Social Science and Technology (ISBEST)","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117165044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.33830/isbest.v2i1.785
Dwitya Estu Nurpramana, Tatang Ary, Gumanti, Julia Safitri, Eka Handriani
Ultra-Micro Financing is government policy to support micro business development. The process of fund distribution is done traditionally with cash. Since 2021, a limited trial of fund distribution applying electronic money has been carried out for three distributors. The purpose of the study is to analyze the debtor's perception of the digital transformation using electronic money in Ultra Micro Financing. Primary is data collected by a survey using questionnaire containing questions regarding the use of electronic money, the distribution of the questionnaire was carried out during January – March 2022, and the respondents were 74 Ultra Micro Financing debtors. Tools of analysis id descriptive analysis. The result shows that the debtor's perception of the distribution of Ultra Micro Financing using electronic money is very beneficial. However, the mass use of electronic money needs to consider the debtors’ condition because the adaptability of the use of technology is quite low and requires assistance in its implementation. This research offers a new perspective on the use of electronic money in financing process. The research is limited to the debtors’ perception using electronic money in Ultra Micro Financing. Future research is needed to encourage micro business development through marketplace to promote the products.
{"title":"ANALYSIS OF DEBTORS' PERCEPTIONS OF DIGITAL TRANSFORMATION USING ELECTRONIC MONEY IN ULTRA MICRO FINANCING","authors":"Dwitya Estu Nurpramana, Tatang Ary, Gumanti, Julia Safitri, Eka Handriani","doi":"10.33830/isbest.v2i1.785","DOIUrl":"https://doi.org/10.33830/isbest.v2i1.785","url":null,"abstract":"Ultra-Micro Financing is government policy to support micro business development. The process of fund distribution is done traditionally with cash. Since 2021, a limited trial of fund distribution applying electronic money has been carried out for three distributors. The purpose of the study is to analyze the debtor's perception of the digital transformation using electronic money in Ultra Micro Financing. Primary is data collected by a survey using questionnaire containing questions regarding the use of electronic money, the distribution of the questionnaire was carried out during January – March 2022, and the respondents were 74 Ultra Micro Financing debtors. Tools of analysis id descriptive analysis. The result shows that the debtor's perception of the distribution of Ultra Micro Financing using electronic money is very beneficial. However, the mass use of electronic money needs to consider the debtors’ condition because the adaptability of the use of technology is quite low and requires assistance in its implementation. This research offers a new perspective on the use of electronic money in financing process. The research is limited to the debtors’ perception using electronic money in Ultra Micro Financing. Future research is needed to encourage micro business development through marketplace to promote the products.","PeriodicalId":187916,"journal":{"name":"Proceeding of The International Seminar on Business, Economics, Social Science and Technology (ISBEST)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126881530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.33830/isbest.v2i1.783
Didip Diandra, Naili Farida, Andriyansah, Ahmad Azmy, Zainur Hidayah
Nowadays, e-marketing has been transformed into the most powerful tool for business performance in the digital technology era. The concept of e-marketing has become increasingly important for many entrepreneurs to sustain competitive advantage. The purpose of this paper is to investigate the role of e-marketing for SME’s Performance in Bandung City and identify the source of resilience adopted by entrepreneurs during covid-19. However, there are few studies which analyze both relations. This research aims to fill the gap. Data were collected and obtained in-depth interviews with the owners of selected SMEs, and focus group discussion (FGD) conducted in Bandung City. Thus, this research was performed by means of a qualitative approach. The results show the multifaced nature of e-marketing evolving the use of the internet, adoption of e-commerce and social media, and the acceptance of technology for business performance. While resilience stands for navigating survival and pace digitalization in time of crisis. This research is limited to the extent of the relationship involved in both cases. The research on e-marketing and resilience is still poorly defined. Future research of quantitative approaches is needed to promote the development of e-marketing concept and its roles in connectivity era.
{"title":"ROLE OF E-MARKETING ON SME’S PERFORMANCE IN BANDUNG CITY: A QUALITATIVE APPROACH","authors":"Didip Diandra, Naili Farida, Andriyansah, Ahmad Azmy, Zainur Hidayah","doi":"10.33830/isbest.v2i1.783","DOIUrl":"https://doi.org/10.33830/isbest.v2i1.783","url":null,"abstract":"Nowadays, e-marketing has been transformed into the most powerful tool for business performance in the digital technology era. The concept of e-marketing has become increasingly important for many entrepreneurs to sustain competitive advantage. The purpose of this paper is to investigate the role of e-marketing for SME’s Performance in Bandung City and identify the source of resilience adopted by entrepreneurs during covid-19. However, there are few studies which analyze both relations. This research aims to fill the gap. Data were collected and obtained in-depth interviews with the owners of selected SMEs, and focus group discussion (FGD) conducted in Bandung City. Thus, this research was performed by means of a qualitative approach. The results show the multifaced nature of e-marketing evolving the use of the internet, adoption of e-commerce and social media, and the acceptance of technology for business performance. While resilience stands for navigating survival and pace digitalization in time of crisis. This research is limited to the extent of the relationship involved in both cases. The research on e-marketing and resilience is still poorly defined. Future research of quantitative approaches is needed to promote the development of e-marketing concept and its roles in connectivity era.","PeriodicalId":187916,"journal":{"name":"Proceeding of The International Seminar on Business, Economics, Social Science and Technology (ISBEST)","volume":"139 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124486041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：