In search of alchemy: the art and science of destination management.

T. Stevens
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Abstract

Abstract This chapter summarizes the body of knowledge on destination management and the benchmarking of successful destination management organizations (DMOs). Some of the success factors for destinations are discussed, and reflections are offered on the likely future agenda for destination management and DMOs.
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寻找炼金术:目的地管理的艺术和科学。
本章总结了目的地管理的知识体系和成功的目的地管理组织(DMOs)的基准。讨论了目的地的一些成功因素,并对目的地管理和dmo的未来议程提出了一些思考。
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