International Small-Scale Forest Carbon Sequestration Program and its Impact on the Livelihood of Local People: Evidences from Central Kenya

Abstract

Customer relationship management (CRM) as a philosophy as well as a technology has gained utmost importance in the business arena. Researchers have suggested different perspectives of CRM that help firms gain competitive advantages. In the same line this research, based on case analysis of two Indian fast growing e-business companies, tries to test few hypotheses derived from Resource Based View (RBV) of CRM. The main objectives are to evaluate the relationships of internet resource – e-business capabilities and e-business values in these two Indian firms. In depth analysis of the case companies reveals there is positive relationship between internet resources and e-business capabilities and these e-business capabilities further have facilitated e-business value. On the basis of the findings certain practical implications and future research have been suggested.