{"title":"Abb and Bergmann-Borsig","authors":"S. Bodily","doi":"10.2139/ssrn.1419765","DOIUrl":null,"url":null,"abstract":"Asea Brown Boveri, Mannheim, is considering the purchase of an East Berlin maufacturer of turbines from the Treuhandanstalt. It is an opportunity to start in East Germany and to work for markets in Eastern Europe. Low productivity, high pollution, potential inablity of Eastern customers to buy, and little information on the value of the company all make the opportunity very risky. Students evaluate the fit of this business within company strategy and evaluate whether the deal should proceed.","PeriodicalId":269433,"journal":{"name":"Darden Case: General Management (Topic)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2009-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Darden Case: General Management (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.1419765","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Asea Brown Boveri, Mannheim, is considering the purchase of an East Berlin maufacturer of turbines from the Treuhandanstalt. It is an opportunity to start in East Germany and to work for markets in Eastern Europe. Low productivity, high pollution, potential inablity of Eastern customers to buy, and little information on the value of the company all make the opportunity very risky. Students evaluate the fit of this business within company strategy and evaluate whether the deal should proceed.
曼海姆(Mannheim)的Asea Brown Boveri正在考虑收购东柏林一家来自Treuhandanstalt的涡轮机制造商。这是一个从东德开始并为东欧市场工作的机会。低生产率，高污染，东方客户可能无法购买，以及关于公司价值的信息很少，这些都使得机会非常危险。学生评估这项业务是否符合公司战略，并评估是否应该进行交易。
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