The Effect of Use, Quality of Service, Trust and Satisfaction Loyalty M-Banking Users

Osly Usman, Yuyun Sulistyowati
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Abstract

This study aims to determine whether the effect of the quality of service, trust and satisfaction with the m-banking user loyalty. This research was conducted for 3 months starting in October to December 2019. The research method used was survey method with approach of causality. The population in this study were bank customers mbanking users totaling 200 respondents. Data collection techniques use technical literature and questionnaires. Data were analyzed using SmartPLS software version 3. PLS (Partial Least Square) with structural equation analysis (SEM). The results showed that each variable has a significant effect.
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手机银行用户使用、服务质量、信任与满意度的影响
本研究旨在确定服务质量、信任和满意度是否对移动银行用户忠诚度有影响。该研究从2019年10月至12月开始进行,为期3个月。研究方法采用调查法和因果关系法。本次研究的对象为银行客户和银行用户,共200名受访者。数据收集技术使用技术文献和问卷调查。数据分析使用SmartPLS软件版本3。偏最小二乘法与结构方程分析(SEM)。结果表明,各变量均有显著影响。
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