Novi Hidayati Afana, Niken Widi Astuti, Meylisa Permata Sari
{"title":"The Relationship Between Instagram Usage & Body Image of Social Media Influencer Followers: Social Comparison as a Mediator","authors":"Novi Hidayati Afana, Niken Widi Astuti, Meylisa Permata Sari","doi":"10.2991/assehr.k.210805.208","DOIUrl":null,"url":null,"abstract":"This study examined the relationship between intensity of Instagram use and body image concerns. Total of participants 192 early adulthood from Indonesia aged 18-40 years gathered by using snowball sampling and purposive sampling technique. The method that was used in this research is a non-experimental quantitative method. There were three instruments used in this research, there were adapted Facebook Intensity Scale, Physical Appearance Comparison Scale-Revised (PACS-R) has been adapted social media influencer as target, and Multidimensional Body-Self Relations Questionnaire Appearance Scale (MBSRQ-AS) The result showed that social comparison based appearance mediated relationships between Instagram use and variable related to body image concern this means that the research hypothesis is accepted.","PeriodicalId":398208,"journal":{"name":"Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)","volume":"95 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/assehr.k.210805.208","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
This study examined the relationship between intensity of Instagram use and body image concerns. Total of participants 192 early adulthood from Indonesia aged 18-40 years gathered by using snowball sampling and purposive sampling technique. The method that was used in this research is a non-experimental quantitative method. There were three instruments used in this research, there were adapted Facebook Intensity Scale, Physical Appearance Comparison Scale-Revised (PACS-R) has been adapted social media influencer as target, and Multidimensional Body-Self Relations Questionnaire Appearance Scale (MBSRQ-AS) The result showed that social comparison based appearance mediated relationships between Instagram use and variable related to body image concern this means that the research hypothesis is accepted.
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