PERFIL DE CONSUMIDORES DE PRODUTOS ORGÂNICOS

Abstract

: The demand for healthy food that provides well-being to the human body has increased significantly in recent years, rekindling the demand for natural and organic products. This is because, organic production is based on the minimum use of inputs, free from pesticides and other products used in agriculture, as well as looking at the environment and its ecological agents. This study seeks to characterize the profile of consumers of organic products. The work was based on the survey survey method, widely used in quantitative studies that evaluate a sample of the population, which includes the characteristics of this study. Through an online form, applied in the months of January and February 2019, four main questions were asked of the 100 respondents who agreed to carry out the survey, regarding the parameters of age, education, income and place of purchase of the product. According to the results found, the profile of consumers of organic products includes a higher percentage in the age group of 31 to 35 years, with a monthly income of 5 wages or more, the level of education of most respondents is higher education and / or specialization and consumers buy the product in supermarkets and directly from the rural producer.