Juan Mejía-Trejo, J. Sánchez-Gutiérrez, José Francisco Haro-Beas
{"title":"Customer Knowledge to Improve the Innovation: The Relationship in México.","authors":"Juan Mejía-Trejo, J. Sánchez-Gutiérrez, José Francisco Haro-Beas","doi":"10.2139/ssrn.2508402","DOIUrl":null,"url":null,"abstract":"The Knowledge Management (KM) improves the innovation in the firms based on information (OECD, 2003). Gebert, Geib, Kolbe, & Riempp, (2013) showed the sense of information: for, from and about the customers, that increase the market opportunities; this is called Customer Knowledge Management (CKM). The different Innovation Stages (INNOVS) increase the competitive advantage (OECD, 2005). Hence: ?Which is the conceptual model that relates the variables, dimensions and indicators from CKM with INNOVS? A questionnaire was designed using Likert scale and the Cronbach's alpha for confidence measurement, Pearson's Correlation and Multiple Regression Analysis (MRA) with stepwise method, was applied in 200 SME's belonging to the software developer sector located in Guadalajara City (SDSGC), Mexico. Independent variables are based on CKM to explain the dependent variable INNOVS. CKM as a Driver Innovation (CKMADI) and CKM other sources of Knowledge (CKMOSK) on INNOVS showed correlation.","PeriodicalId":103805,"journal":{"name":"Innovation & Organizational Behavior eJournal","volume":"312 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Innovation & Organizational Behavior eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.2508402","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
The Knowledge Management (KM) improves the innovation in the firms based on information (OECD, 2003). Gebert, Geib, Kolbe, & Riempp, (2013) showed the sense of information: for, from and about the customers, that increase the market opportunities; this is called Customer Knowledge Management (CKM). The different Innovation Stages (INNOVS) increase the competitive advantage (OECD, 2005). Hence: ?Which is the conceptual model that relates the variables, dimensions and indicators from CKM with INNOVS? A questionnaire was designed using Likert scale and the Cronbach's alpha for confidence measurement, Pearson's Correlation and Multiple Regression Analysis (MRA) with stepwise method, was applied in 200 SME's belonging to the software developer sector located in Guadalajara City (SDSGC), Mexico. Independent variables are based on CKM to explain the dependent variable INNOVS. CKM as a Driver Innovation (CKMADI) and CKM other sources of Knowledge (CKMOSK) on INNOVS showed correlation.
知识管理促进了企业基于信息的创新(OECD, 2003)。Gebert, Geib, Kolbe， & Riempp，(2013)显示了信息感:为了客户，来自客户和关于客户，增加了市场机会;这就是客户知识管理(CKM)。不同的创新阶段(INNOVS)增加竞争优势(OECD, 2005)。那么，将CKM的变量、维度和指标与INNOVS联系起来的概念模型是什么?采用李克特量表和Cronbach’s alpha进行置信度测量，采用Pearson’s Correlation and Multiple Regression Analysis (MRA)逐步分析方法，对墨西哥瓜达拉哈拉市(SDSGC)软件开发行业的200家中小企业进行问卷调查。自变量基于CKM来解释因变量INNOVS。CKM as a Driver Innovation (CKMADI)和CKM other sources of Knowledge (CKMOSK)在INNOVS上表现出相关性。
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
