Research on Value Co-creation and Empowerment of Knowledge-paid Platform Enterprises — DeDao APP as an Example

Abstract

With the development of Internet economy, knowledge-paid platform enterprises constantly innovate their own business models to meet their development requirements. This paper mainly focuses on the innovation of business model based on the theory of value co-creation and enterprise "empowerment". We adopt the research method of "single case" to DeDao APP as the case object. This paper attempts to reveal that there is an obvious business model of combining value co-creation with enterprise "empowerment" between knowledge-paid platform enterprises and other market players.These two processes of value creation and enterprise "empowerment" are a whole process that interacts with each other and forms a driving force for enterprise development. The new business model of value creation combined with enterprise "empowerment" disclosed in this paper can provide certain reference for other platform enterprises to a certain extent.