Based on positioning the “Third Place”, Starbucks has occupied the major market with its ever growing share. Chosen Starbucks as a case, we explore the marketing model of cultural experience as well as effects of “Third Place”. By means of literature analysis, this paper conducts descriptive analysis of marketing model of Starbucks and interpretive analysis of its cultural experience of the “Third Place”. According to the results, the cultural experience of the “Third Place” includes style, emotion and service experience. In general, these three dimensions will enhance the brand influence by affecting consumers' perception and experience in the consumption process. This paper makes up for the gap in the field of cultural experience research. Meanwhile, it brings inspiration to the innovation of experiential marketing mode of Starbucks for similar coffee brands.
{"title":"Analysis of Starbucks’ “Third Place” Cultural Experience Marketing Mode","authors":"Xiyu Liu, Xinyao Wang, Xiaoqian Zhou, Xiaotong He, Davin Pan, Lirui Feng","doi":"10.2991/AEBMR.K.210601.006","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.006","url":null,"abstract":"Based on positioning the “Third Place”, Starbucks has occupied the major market with its ever growing share. Chosen Starbucks as a case, we explore the marketing model of cultural experience as well as effects of “Third Place”. By means of literature analysis, this paper conducts descriptive analysis of marketing model of Starbucks and interpretive analysis of its cultural experience of the “Third Place”. According to the results, the cultural experience of the “Third Place” includes style, emotion and service experience. In general, these three dimensions will enhance the brand influence by affecting consumers' perception and experience in the consumption process. This paper makes up for the gap in the field of cultural experience research. Meanwhile, it brings inspiration to the innovation of experiential marketing mode of Starbucks for similar coffee brands.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127306772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.2991/AEBMR.K.210601.057
Y. Hu
With development and reform of enterprises, the remuneration system has become the core issue of human resource management and development, and is also an important means to scramble for talents among enterprises. This article takes the Haidilao enterprise as an example, through official website information, the staff handbook and the related news report as the data collection source, uses the equity theory as a tool, explores the pay incentive system and staff performance intrinsic relations. This paper divides equity theory into subjective equity and objective equity, and suggests that enterprises should shape subjective equity and objective inequity when constructing remuneration structure, and give consideration to equity and efficiency.
{"title":"Research on the Relationship Between Remuneration Incentive System and Employee Performance","authors":"Y. Hu","doi":"10.2991/AEBMR.K.210601.057","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.057","url":null,"abstract":"With development and reform of enterprises, the remuneration system has become the core issue of human resource management and development, and is also an important means to scramble for talents among enterprises. This article takes the Haidilao enterprise as an example, through official website information, the staff handbook and the related news report as the data collection source, uses the equity theory as a tool, explores the pay incentive system and staff performance intrinsic relations. This paper divides equity theory into subjective equity and objective equity, and suggests that enterprises should shape subjective equity and objective inequity when constructing remuneration structure, and give consideration to equity and efficiency.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"174 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133283739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.2991/AEBMR.K.210601.009
Chenglu Guo
With the development of Internet economy, knowledge-paid platform enterprises constantly innovate their own business models to meet their development requirements. This paper mainly focuses on the innovation of business model based on the theory of value co-creation and enterprise "empowerment". We adopt the research method of "single case" to DeDao APP as the case object. This paper attempts to reveal that there is an obvious business model of combining value co-creation with enterprise "empowerment" between knowledge-paid platform enterprises and other market players.These two processes of value creation and enterprise "empowerment" are a whole process that interacts with each other and forms a driving force for enterprise development. The new business model of value creation combined with enterprise "empowerment" disclosed in this paper can provide certain reference for other platform enterprises to a certain extent.
{"title":"Research on Value Co-creation and Empowerment of Knowledge-paid Platform Enterprises — DeDao APP as an Example","authors":"Chenglu Guo","doi":"10.2991/AEBMR.K.210601.009","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.009","url":null,"abstract":"With the development of Internet economy, knowledge-paid platform enterprises constantly innovate their own business models to meet their development requirements. This paper mainly focuses on the innovation of business model based on the theory of value co-creation and enterprise \"empowerment\". We adopt the research method of \"single case\" to DeDao APP as the case object. This paper attempts to reveal that there is an obvious business model of combining value co-creation with enterprise \"empowerment\" between knowledge-paid platform enterprises and other market players.These two processes of value creation and enterprise \"empowerment\" are a whole process that interacts with each other and forms a driving force for enterprise development. The new business model of value creation combined with enterprise \"empowerment\" disclosed in this paper can provide certain reference for other platform enterprises to a certain extent.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"51 11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123500171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.2991/AEBMR.K.210601.062
Linqing, Zhouyun
This research tests the effect of capital structure (CS) on financial performance (FP) based on a sample of 24 CLRECs during 2015-2019. Statistical results show that short-term debt ratio (STDR), long-term debt ratio (LTDR) and total debt ratio (TDR) all have significantly negative effect on return on assets (ROA), return on equity (ROE) and on earnings per share (EPS). The research conclusions offer empirical evidence supporting the bankruptcy theory. As such, CLRECs shall optimize CS, changing the over high debt ratio, reducing the over dependence on bank loans, and extending channels and means of financing, so as to improve performance.
{"title":"Effect of Capital Structure (CS) on Financial Performance (FP) of Chinese Listed Real Estate Companies (CLRECs)","authors":"Linqing, Zhouyun","doi":"10.2991/AEBMR.K.210601.062","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.062","url":null,"abstract":"This research tests the effect of capital structure (CS) on financial performance (FP) based on a sample of 24 CLRECs during 2015-2019. Statistical results show that short-term debt ratio (STDR), long-term debt ratio (LTDR) and total debt ratio (TDR) all have significantly negative effect on return on assets (ROA), return on equity (ROE) and on earnings per share (EPS). The research conclusions offer empirical evidence supporting the bankruptcy theory. As such, CLRECs shall optimize CS, changing the over high debt ratio, reducing the over dependence on bank loans, and extending channels and means of financing, so as to improve performance.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125886456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.2991/AEBMR.K.210601.039
Y. Quan
With the rapid development of e-commerce, the Internet has affected people's lifestyle habits and shopping methods. In recent years, online shopping has gradually developed into the main shopping channel in people's lives. Various online sales competitions are becoming more and more fierce. In various online marketing, the phenomenon of Taobao Single’s Day shopping festival has attracted widespread attention. The scale of Alibaba's Single’s Day shopping festival is huge about three times the size of its western counterpart’s Black Friday. Since its inception in 2009, it has been playing a pivotal role in (re-)shaping the retail landscape in China. [1]From the perspective of managerial economics, this article analyzes the phenomenon of Taobao Single's Day shopping festival. In addition, the article analyzing the phenomenon from consumer preferences, price elasticity and price discrimination, it also analyzes the influence of externalities on this phenomenon, explains the reasons for the online retail frenzy ‘Double Eleven’ , and better grasps the changes in China's online shopping economy. It further elaborates the importance of management economics for modern enterprise managers in today's increasingly competitive situation.
{"title":"Analysis of Taobao Single’s Day Shopping Festival from the Perspective of Managerial Economics","authors":"Y. Quan","doi":"10.2991/AEBMR.K.210601.039","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.039","url":null,"abstract":"With the rapid development of e-commerce, the Internet has affected people's lifestyle habits and shopping methods. In recent years, online shopping has gradually developed into the main shopping channel in people's lives. Various online sales competitions are becoming more and more fierce. In various online marketing, the phenomenon of Taobao Single’s Day shopping festival has attracted widespread attention. The scale of Alibaba's Single’s Day shopping festival is huge about three times the size of its western counterpart’s Black Friday. Since its inception in 2009, it has been playing a pivotal role in (re-)shaping the retail landscape in China. [1]From the perspective of managerial economics, this article analyzes the phenomenon of Taobao Single's Day shopping festival. In addition, the article analyzing the phenomenon from consumer preferences, price elasticity and price discrimination, it also analyzes the influence of externalities on this phenomenon, explains the reasons for the online retail frenzy ‘Double Eleven’ , and better grasps the changes in China's online shopping economy. It further elaborates the importance of management economics for modern enterprise managers in today's increasingly competitive situation.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128291294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.2991/AEBMR.K.210601.013
Ze-wang Ju, Junmin Chen, Yunze Wu
Urban investment bonds are a series of debt financing instruments issued by local governments to alleviate financial pressures with local government financing platforms as the main body. The purpose of issuance is mainly to promote infrastructure construction or public welfare construction. For a long time, urban investment bonds have played an important role in making up for the capital gap of local governments, but there are many remaining issues. Under the background of central bank deleveraging and strict supervision, the risk of default of urban investment bonds were frequently exposed in 2020, breaking the previous rigid payment convention. Market awareness has triggered heated discussions in the market. This article takes the socially influential "Sixth Division SCP001" urban investment bond default incident as the starting point, analyzes and summarizes the problems and deep-seated reasons in the Chinese urban investment bond market from different perspectives. It also puts forward countermeasures and suggestions on how to resolve the risk of urban investment debt, which has a certain reference significance for our bank's urban investment debt-related business.
{"title":"Research on the Problems and Countermeasures of China’s Urban Investment Bond Market","authors":"Ze-wang Ju, Junmin Chen, Yunze Wu","doi":"10.2991/AEBMR.K.210601.013","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.013","url":null,"abstract":"Urban investment bonds are a series of debt financing instruments issued by local governments to alleviate financial pressures with local government financing platforms as the main body. The purpose of issuance is mainly to promote infrastructure construction or public welfare construction. For a long time, urban investment bonds have played an important role in making up for the capital gap of local governments, but there are many remaining issues. Under the background of central bank deleveraging and strict supervision, the risk of default of urban investment bonds were frequently exposed in 2020, breaking the previous rigid payment convention. Market awareness has triggered heated discussions in the market. This article takes the socially influential \"Sixth Division SCP001\" urban investment bond default incident as the starting point, analyzes and summarizes the problems and deep-seated reasons in the Chinese urban investment bond market from different perspectives. It also puts forward countermeasures and suggestions on how to resolve the risk of urban investment debt, which has a certain reference significance for our bank's urban investment debt-related business.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130809765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.2991/AEBMR.K.210601.041
Zih-Ying Su
In recent years, short video software has exploded, and various short video software such as Douyin has gradually become the most popular entertainment software. This article takes Douyin as an example to analyze the current situation and predict the future development of short video software. The article uses the Marketing Theory of 4Cs to analyze the customer’s position, customer usage costs, platform operating costs, software convenience, and communication of the software. The existing problems of the short video software are found through analysis and some improvement measures are proposed. Finally, this paper collected and analyzed the data in recent years and concludes that the development of short video software will get better and better, and the penetration rate will also be
{"title":"Analysis on the Current Situation and Future Development of Short Video Software","authors":"Zih-Ying Su","doi":"10.2991/AEBMR.K.210601.041","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.041","url":null,"abstract":"In recent years, short video software has exploded, and various short video software such as Douyin has gradually become the most popular entertainment software. This article takes Douyin as an example to analyze the current situation and predict the future development of short video software. The article uses the Marketing Theory of 4Cs to analyze the customer’s position, customer usage costs, platform operating costs, software convenience, and communication of the software. The existing problems of the short video software are found through analysis and some improvement measures are proposed. Finally, this paper collected and analyzed the data in recent years and concludes that the development of short video software will get better and better, and the penetration rate will also be","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"2013 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134175923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.2991/AEBMR.K.210601.082
Yang Minjie, Shi-qing Chao
ABSTRACT Through questionnaire survey and in-depth interviews, this article explores the problems of the leading cadre assessment system, construct the leading cadre attitude construction evaluation index system, discuss the leading cadre attitude construction comprehensive evaluation method, in order to explore the effective way of comprehensive evaluation of leading cadres of colleges and universities, aimed at solving problems of the leading cadre attitude construction work in colleges and universities, promoting the healthy and orderly development of style construction in colleges and universities.
{"title":"Study on Evaluation System of Style Construction of Leading Cadres in Colleges and Universities","authors":"Yang Minjie, Shi-qing Chao","doi":"10.2991/AEBMR.K.210601.082","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.082","url":null,"abstract":"ABSTRACT Through questionnaire survey and in-depth interviews, this article explores the problems of the leading cadre assessment system, construct the leading cadre attitude construction evaluation index system, discuss the leading cadre attitude construction comprehensive evaluation method, in order to explore the effective way of comprehensive evaluation of leading cadres of colleges and universities, aimed at solving problems of the leading cadre attitude construction work in colleges and universities, promoting the healthy and orderly development of style construction in colleges and universities.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122341109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.2991/AEBMR.K.210601.042
Shu-Cheng Yang
With the increasing popularity of smart phone application services, mobile payment has also developed rapidly as a new type of payment service. Residents 'consumption payment methods are changing from traditional cash payments to mobile payments, and mobile payments have had a profound impact on residents' consumption behavior. The article studies the impact of mobile payment on the behavioral economy of Chinese residents from a theoretical mechanism. Research shows that mobile payment has a high usage rate in all age groups, and it plays an important role in stimulating residents’ consumption to a certain extent. Besides, it is showed that the small amount of credit loans provided by mobile payments can make people consume irrationally. At last, the paper suggested that the some of people in group aged 1824 have advanced consumption, and even need to repays the credit fees by borrowing money from credit loans provided by other mobile payment platforms. This paper suggests that they should maintain rational consumption and not excessive consumption.
{"title":"Analysis on the Impact of Mobile Payment on Consumer Behavior","authors":"Shu-Cheng Yang","doi":"10.2991/AEBMR.K.210601.042","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.042","url":null,"abstract":"With the increasing popularity of smart phone application services, mobile payment has also developed rapidly as a new type of payment service. Residents 'consumption payment methods are changing from traditional cash payments to mobile payments, and mobile payments have had a profound impact on residents' consumption behavior. The article studies the impact of mobile payment on the behavioral economy of Chinese residents from a theoretical mechanism. Research shows that mobile payment has a high usage rate in all age groups, and it plays an important role in stimulating residents’ consumption to a certain extent. Besides, it is showed that the small amount of credit loans provided by mobile payments can make people consume irrationally. At last, the paper suggested that the some of people in group aged 1824 have advanced consumption, and even need to repays the credit fees by borrowing money from credit loans provided by other mobile payment platforms. This paper suggests that they should maintain rational consumption and not excessive consumption.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124351684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.2991/AEBMR.K.210601.002
Zexuan Wu
People often encounter many choices in their life, but they are often guided by some traps to make some irrational behaviors. This paper divides these traps into three categories according to their different characteristics: bias of human nature, thinking bias, and language bias. Based on the research of some traps, this paper finds that these three types of traps all have their own features. For example, the language traps such as decoy bias will use different languages to influence people’s feelings of the same concept. By opening many investigations and studying predecessors' theories such as "loss aversion", the author verifies his ideas and comes to this conclusion.
{"title":"Analysis on the Factors for People’s Irrational Choice","authors":"Zexuan Wu","doi":"10.2991/AEBMR.K.210601.002","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.002","url":null,"abstract":"People often encounter many choices in their life, but they are often guided by some traps to make some irrational behaviors. This paper divides these traps into three categories according to their different characteristics: bias of human nature, thinking bias, and language bias. Based on the research of some traps, this paper finds that these three types of traps all have their own features. For example, the language traps such as decoy bias will use different languages to influence people’s feelings of the same concept. By opening many investigations and studying predecessors' theories such as \"loss aversion\", the author verifies his ideas and comes to this conclusion.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130401675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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