MARKETING IN THE NON-PROFIT SPHERE ON THE EXAMPLE OF THE INTERNATIONAL STUDENT ORGANIZATION “BEST” OF THE URAL FEDERAL UNIVERSITY

Abstract

Every year, more and more non-profit organizations are being created in our country and in the world, the main purpose of which is not related to making a profit and distributing it among its members. The main goal of non-profit organizations activities is to obtain a social effect, solve the problems of certain groups of people, improve the quality of life of the region and the society. The social effect, the carrier of which is considered a non-commercial product and which arises as a result of non-commercial exchange, appears due to the satisfaction of consumer demand. It should serve as a signal to investors about the need to finance the activities of a non-commercial entity. The social effect is an indicator characterizing the qualitative aspect of the change that has already occurred (raising the educational level of the population, satisfaction with social status or a financial situation, increasing the number of children in families). One of the best examples of non-profit organizations is “BEST” (Board of European Students of Technology). It is a non-political volunteer organization aimed at developing engineering students. It helps students from Europe be internationally minded, better understand the culture of different countries and develop the potential for working at the international level. Nowadays there are ninety-six local BEST groups in thirty-three countries, four of which are located in Russia: two in Yekaterinburg, and one in Moscow and one in St. Petersburg. In the capital of the Urals, one of the groups exists on the basis of the Ural Federal University named after the first President of Russia B.N.Yeltsin.