{"title":"Identifying the Key Success Factors of the TV Shopping Industries in Cross-Straits","authors":"Ming-Chuan Pan, Ji-Ting Wu","doi":"10.1109/SOLI.2006.328989","DOIUrl":null,"url":null,"abstract":"Business managers are consistently searching for best channels, displaying locations and product packaging to attract purchasing behaviors of the consumers. However, with the change of the structure of society and industry, TV shopping has become a new and popular channel that is valued worldwide. It has become one of the major channels that consumers make their purchases. This study focuses on the key success factors (KSF) of the TV shopping industries in Cross-Straits. Using analytical hierarchy process (AHP), we find the KSF in Cross-Straits. This study finds that the top ten KSF in Cross-Straits are somewhat not in the same order","PeriodicalId":325318,"journal":{"name":"2006 IEEE International Conference on Service Operations and Logistics, and Informatics","volume":"35 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2006-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2006 IEEE International Conference on Service Operations and Logistics, and Informatics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/SOLI.2006.328989","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Business managers are consistently searching for best channels, displaying locations and product packaging to attract purchasing behaviors of the consumers. However, with the change of the structure of society and industry, TV shopping has become a new and popular channel that is valued worldwide. It has become one of the major channels that consumers make their purchases. This study focuses on the key success factors (KSF) of the TV shopping industries in Cross-Straits. Using analytical hierarchy process (AHP), we find the KSF in Cross-Straits. This study finds that the top ten KSF in Cross-Straits are somewhat not in the same order
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