Background of “Pinned” Images

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes Pub Date : 1900-01-01 DOI:10.4018/978-1-5225-5778-4.CH015

Aslı Sezgin, Zaliha Inci Karabacak

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Abstract

The presence of a hidden enforcement is a matter in social media networks, whose contents are made attractive by rich images illustrating the rearrangement of the living spaces belonging to the followers of these networks. Every detail of private life including personal appearance, spaces where time is spent with friends, food is consumed, coffee is drunk, and houses are decorated, is presented through charming images. Inspired by these images, people have started to make their preferences regarding what mobile phone to use, what sports to practice, or what films to watch. The content of social media has begun to draw attention to “lifestyle advertising” and has provided a convenient ground for the advertising industry. Pinterest is a network where images reflecting modern people's daily habits, including consumption, are pinned in order to serve as sources of inspiration. In this study, the perfect living spaces which have been fictionalised as models in the images shared on Pinterest will be investigated in terms of “lifestyle advertising” and in comparison to real life.

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“固定”图像的背景

隐藏执法的存在是社交媒体网络中的一个问题，社交媒体网络的内容通过丰富的图像来说明属于这些网络的追随者的生活空间的重新排列，从而使其具有吸引力。私人生活的每一个细节，包括个人外表，与朋友共度时光的空间，消费食物，喝咖啡，装饰房屋，都通过迷人的图像呈现出来。受这些图像的启发，人们开始对使用什么手机、做什么运动或看什么电影做出自己的偏好。社交媒体的内容开始引起人们对“生活方式广告”的关注，为广告行业提供了便利的场所。Pinterest是一个反映现代人日常习惯(包括消费)的图片被钉在一起作为灵感来源的网络。在这项研究中，在Pinterest上分享的图片中被虚构为模型的完美生活空间将在“生活方式广告”方面进行调查，并与现实生活进行比较。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

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