Online metrics for web search relevance

Jan O. Pedersen
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引用次数: 1

Abstract

Information Retrieval has a long tradition of being metrics driven. Ranking algorithms are assessed with respect to some utility measure that reflects the likelihood of satisfying an information need. Traditionally these metrics are based on offline judgments. This is very flexible since judgments can be made for any desired output. However, judgments are no better than judgment guidelines and are at some distance from the actual user experience. Modern Web Search engines enjoy an additional resource; existing web search traffic and its attendant wealth of user engagement data. Primarily this signal consists of logged queries and user actions, including clicks and reformulations. I will discuss how this data can be used to derive Web Search quality metrics that have very different properties than traditional offline metrics.
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网络搜索相关性的在线指标
信息检索具有度量驱动的悠久传统。排名算法是根据反映满足信息需求的可能性的一些效用度量来评估的。传统上,这些指标是基于离线判断。这是非常灵活的,因为可以对任何期望的输出做出判断。然而,判断并不比判断指南更好,并且与实际用户体验有一定距离。现代网络搜索引擎享有额外的资源;现有的网络搜索流量和随之而来的丰富的用户参与数据。这个信号主要由记录的查询和用户操作组成,包括点击和重新格式化。我将讨论如何使用这些数据来派生与传统离线度量具有非常不同属性的Web搜索质量度量。
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