{"title":"A Dynamic Model of Optimal Retargeting","authors":"J. M. Villas-Boas, Yunfei Yao","doi":"10.1287/MKSC.2020.1267","DOIUrl":null,"url":null,"abstract":"The optimal retargeting strategy requires dynamic analysis, with better information tracking potentially leading to less retargeting.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"11","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/MKSC.2020.1267","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 11
Abstract
The optimal retargeting strategy requires dynamic analysis, with better information tracking potentially leading to less retargeting.
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