Enshrining Terror for the Nation: Affect and Nationalism at the National September 11 Memorial and Museum

Abstract

The National September 11 Memorial and Museum (9/11 MM) employs affective rhetoric to enshrine the trauma of September 11 in support of U.S. nationalism. Applying Brian Massumi's understanding of affect as intensity, I examine how the site's rhetoric amplifies affect. The memorial pools and many signifiers of destruction magnify affective intensity through scale and repetition. The 9/11 MM continues its affective onslaught through an excessive number of shocking visuals and narrative details in its historical exhibition. The site’s affective intensity culminates in a non-linear and non-narrative memorial space of seemingly infinite individualized mourning. The article discusses the site's political and social impact by considering Nigel Thrift's idea of affect in the built environment as imbedded thought and Georg Böhme's theory of atmosphere, understood as the reciprocal relationship between affective urban space and its impact on people.