Consumer Behavior and Its Impact on Poverty Reduction

Abstract

This chapter aims to present the motivational factors that determine the behavior of beer consumers. The research considered the situation before and during the COVID-19 pandemic. The results showed that men consume and spend more on beer than women, including by age group; however, women consume more expensive types of beer, reducing this inequality relatively. It was also found that women are more likely to be influenced by their relatives, friends, and social occasions. As for preference, women showed more interest in light beers than men, especially craft beer. It has also been found that differences in preferences between men and women are narrowing as opportunities to try beer increase. In this sense, younger age groups tend to show fewer differences. It was also observed that, during the period of social isolation, consumption habits were maintained, but purchases took place through a delivery system, which affected the performance of bars and restaurants.