STRATEGIC COMMUNICATION(S) - WHAT IS THE DIFFERENCE?

Abstract

This article is based on a terminological approach to the dilemma of how to differentiate between the phrases strategic communications and strategic communication, and whether it is necessary. On the basis of different contexts, it approaches the subject from a linguistic and terminological point of view, defining some basic terminological terms to assist the reader in understanding the analysis which follows. With this terminological approach it aims to establish whether, in practice, the two phrases function as synonyms or as two different concepts, and whether a clear-cut line can be established.