Visual Consumption in the Image Economy

Abstract

This paper presents a visual perspective on consumption. Following the interpretive turn in management and marketing scholarship, my research on the production and consumption of images draws from art history, photography, and visual studies to develop an interdisciplinary, visual approach to understanding consumer behavior. I focus on the image and its interpretation as foundational elements of consumption as I turn to an array of research from disciplines concerned with image and representation to build a multidisciplinary approach to visual consumption, which offers insight into the elusive nature of consumption within an image-based economy.