The Relative Efficiency of Banks, Taking into Account a Customer Satisfaction Rating

D. Tripe
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引用次数: 3

Abstract

This paper uses customer satisfaction scores generated for a New Zealand wide survey of consumers to augment analysis of bank efficiency, and to achieve greater consistency with shareholder value analysis. It is found that the customer satisfaction score needs to be adjusted for the number of locations (branches) through which customers are served. Once this is done, the extent of divergence in efficiency is significantly reduced, consistent with propositions that a large divergence in efficiency scores should not be sustainable in a competitive market.
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考虑到客户满意度评级的银行的相对效率
本文使用新西兰消费者广泛调查产生的客户满意度得分,以增加银行效率的分析,并实现与股东价值分析更大的一致性。研究发现,客户满意度得分需要根据服务客户的地点(分支机构)的数量进行调整。一旦做到了这一点,效率差异的程度就会大大降低,这与效率分数的巨大差异在竞争市场中不应该持续的主张是一致的。
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